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WirelessDevNet.com Press Release

Myxer Powers Lionsgate Home Entertainment’s “Direct From Disc” Mobile Content Delivery


Deerfield Beach, FL – Myxer announced today its expansion of its mobile content delivery platform to now include Blu-Ray discs in an innovative partnership with Lionsgate® (NYSE: LGF), a leading next generation studio. 

Owners of The Crank 2 Blu-Ray can now access exclusive ringtones and mobile wallpapers fromCrank 2 directly from LIONSGATE LIVE, a unique BD Live based menu system that delivers updateable exclusive content such as commentaries, games, ringtones, wallpapers, trailers and much more via a series of on-screen notifications and widgets.  Using a remote control to preview and select mobile content on their TV screens, users can simply “click” to send an items to their mobile phones. The offering leverages Myxer’s best of class technology, with Lionsgate’s latest BD-Live enabled disc.

“We are thrilled that Lionsgate, a leading next generation studio, chose Myxer for their Blu-Ray disc integrated ringtone and wallpaper delivery and look forward to being part of future Lionsgate integrations,” said Myk Willis, CEO of Myxer.  “The entertainment industry continues to embrace Myxer as a technology partner, a mobile entertainment distribution outlet, and a web and mobile advertising destination,” Willis added.

”Lionsgate has always been at the forefront of the industry in delivering to our consumers the most technologically advanced innovations for our products. Through partnerships like this one with Myxer, we are able to provide them with unique added value elements that significantly enhance their satisfaction with the product.” said Miguel Casillas, Lionsgate Home Entertainment SVP of DVD/BD Production. “Myxer is an innovative and forward thinking company and we anticipate that we will be continuing our relationship with them in order to ensure that we provide our consumers with the latest and most cutting edge features.”

For your Crank 2 wallpaper, click here: http://www.myxer.com/wallpaper:2203306/

About Myxer

Myxer is the largest and fastest growing site for ad-supported mobile entertainment — with over 25 million users, more than 65 million mobile downloads a month, and a catalog of over 2 million ringtones, wallpapers, videos and games.  At www.myxer.com  there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, customized Web to mobile ad campaigns and mobile marketing solutions that leverage our audience, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

About Lionsgate

Lionsgate is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company is leveraging its content leadership and marketing expertise to create a multiplatform global industry leader in entertainment through the recent acquisition of TV Guide Network, one of the 25 most widely distributed cable networks, the recent acquisition of TV Guide.com, a premier content and navigation portal, partnerships that include the FEARnet branded VOD and Internet horror channel with Sony and Comcast, the expected fall 2009 launch of EPIX, a new premium entertainment channel with partners Viacom and MGM, investment in the leading young men's digital distribution platform Break Media, ownership of the premier independent television syndication company Debmar-Mercury and an alliance with independent filmed entertainment production and distribution company Roadside Attractions.


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