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WirelessDevNet.com Press Release
Mobile Commerce Partners With O2 to Provide Location-based Search for O2 Money
Mobile Commerce, the UK’s leading provider of location-based services (LBS) and mobile content integration, has partnered with O2 to provide Location-based search for O2 Money – the new business within O2 which will seek to advance the synergies between mobile and money. Mobile Commerce is providing an SMS ‘find nearest’ service, enabling O2 customers to find the nearest place to cash load their Load & Go card.
Aimed at young people aged 13 and over, the innovative card gives them the freedom and convenience of a Visa card, but within a safe framework. Load & Go will help teens learn valuable lessons about money management as well as providing a safer way to carry around their pocket money.
Mobile Commerce’s technology enables O2 customers to find their nearest cash load point by texting a key word (e.g. LOAD) to 80202. The user will then receive a free text message with details of the nearest cash load location based on their location. There are over 20,000 locations across the country where cards can be loaded, including all O2 stores, PayPoint outlets and independent retailers displaying the e-pay logo.
Steve Page, Mobile Commerce CEO, said: “We are delighted to be a part of O2’s innovation. With the current economic climate the O2 Money cards are the perfect way to help people, young and old, control their spending, and with Mobile Commerce’s SMS location service they have the reassurance of knowing exactly when and where they can load their money. This is another example of how mobile can be integrated into areas of people’s lives in new and innovative ways to make them simpler, and another example of how our location-based search service can be applied.”
About Mobile Commerce
Founded in 1999, Mobile Commerce is the UK’s most successful provider of search and location solutions for the mobile telecommunications industry.
Mobile Commerce has been operating managed services to Tier One Mobile Operators since February 2002 and is the UK’s leading provider of Local Search services on mobile - current customers include O2, Vodafone, T-Mobile, Orange, Microsoft and Sony Ericsson.
A growing element of Mobile Commerce’s core business model is the development of monetised search using paid listings. Mobile Commerce now offers a Monetised Mobile Search solution connecting mobile users with advertisers. This generates additional revenue for the network operators through off-portal traffic and gives advertisers distribution.
Mobile Commerce is now providing content and creative services to the UK mobile network operators and other major brands, over SMS, Mobile Internet, Java & iPhone, and is at the forefront of developing innovative packages that will be instrumental in driving additional revenue streams for network and brand partners.
In October 2008 Mobile Commerce was named in Deloitte’s top 50 fastest growing UK tech companies - one of the UK’s foremost technology award programmes, ranking thecountry’s 50 fastest-growing technology companies based on percentage growth over five years.
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