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WirelessDevNet.com Press Release
GetJar Helps Millions Stay Connected Without Apps
San Mateo, CA – April 13, 2010 – GetJar, (www.getjar.com), the world’s second largest app store, today announced that more than 50 million people have downloaded Facebook’s mobile app from GetJar in the past six months. With GetJar’s App Download Page (ADP) and Mobile Site Shortcut (MSS) people are able to download the app which gives them a fast and easy shortcut to access Facebook’s mobile website with a single click from their phone.
“With more than 400 million users around the world, people are increasingly looking to stay connected through Facebook from their mobile device,” said Alison Rosenthal, head of mobile business development for Facebook. “GetJar has helped us bring the Facebook mobile experience to millions of people regardless of their mobile platform, phone model or carrier.”
What is a Mobile Site Shortcut (MSS)?
GetJar provides a free Mobile Site Shortcut (MSS), which is a small application that simply launches any phone’s native Web browser and redirects it to the appropriate mobile site. The MSS is global, easy and cost effective and appears in GetJar’s store as if it was an actual application people can download. Companies get global distribution and reach without having to develop unique applications for different operating systems. When downloaded the MSS appears as an icon on a person’s phone, providing them with one-click access to the brand’s mobile web site.
What is an App Download Page (ADP)?
App Download Page (ADP) works by providing mobile developers and content owners with a simple mobile webpage that can be linked to their mobile Web site. GetJar hosts a mobile Web page so the company doesn’t have to worry about supporting multiple mobile device platforms, models or carriers. When a person clicks a link provided on the company’s own mobile site, they are redirected to that company’s ADP on GetJar. The person’s mobile device is automatically detected and they can download the appropriate version of the company’s mobile application for their phone from GetJar. If no application exists, GetJar can provide the free Mobile Site Shortcut (MSS), which will work across a wide range of devices regardless of the platform they are running on.
“In the recent Chetan Sharma Consulting Report[1], commissioned by GetJar, we saw that apps downloads will increase from 7 billion in 2009 to 50 billion downloads globally by 2012,” said Ilja Laurs, CEO and Founder of GetJar. “Global brands will realize that although applications provide users with a rich and engaging experience, to maximize their reach, they need to complement their offering with a mobile web experience that cuts across handset and operating system fragmentation. As the Wal-Mart of mobile apps, GetJar is committed to providing these content owners with a one-stop shop to distribute both their apps and mobile sites across any platform, handset, carrier or country to help them reach this goal.”
Companies using ADP include: Photobucket, Fandango, MocoSpace, OpenTable, Flirtomatic and Facebook.
Some companies having a MSS on GetJar include: Facebook, Yahoo!, Microsoft, Fandango, Photobucket, Mocospace, Opentable, Citysearch and Google.
About GetJar
GetJar is the world’s second largest Apps store, second only to Apple iTunes, with over 800 million downloads to date. The company provides more than 65,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In June 2009, GetJar was named winner of the 2009 Meffy Award for Best Direct to Consumer Service. GetJar is backed by marquee investors Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.
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