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WirelessDevNet.com Press Release
OnePoint Mobile Surveys Leads the Way in Picture and Video Messaging
OnePoint Surveys, the global market leader in mobile phone survey technologies and services, has expanded its mobile research platform to include the collection of video and picture messages, significantly enriching the ‘in-the-moment’ insight captured by the mobile phone.
Providing the respondent with choice is at the core of OnePoint's mobile research solution which ultimately increases engagement levels. Now participants are not just limited to responding by text, WAP or mobile web message and can choose to send a picture or video - enabling them to share a more visual description of their activity.
Neil Jessop, OnePoint CEO said “Not only can people share information about where they are, what they are doing and how they are feeling, they can now show what they are looking at, providing researchers with much richer insight.” He continued “At OnePoint we take pride in leading the way in developing the mobile phone technology to support the 5th research methodology. Our innovative approach to video and picture messaging enables this functionality to be easily deployed globally; irrespective of the respondents’ handset or the country that they are in and without the respondent having to download an application to their mobile phone.”
Capturing pictures and videos has the potential to enhance the insight captured across a wide range of applications whether it is part of voice of the customer, diary tracking or in-store feedback. In addition, OnePoint’s picture and video collection does not depend on the type of mobile phone being used; the only requirement is that it has a camera which makes it a very accessible option for researchers. Responses, including all media, are accessible instantly in one central area via the OnePoint secure web portal.
About OnePoint™ Surveys
Mobile Made Research - Any handset. Any country. Any language.
As the global market leader in mobile phone survey technologies and services, OnePoint makes conducting mobile research easy and cost effective.
OnePoint offers a complete mobile research solution encompassing the creation of mobile surveys which support multimedia content and location based services (LBS), recruiting and profiling mobile communities and panels, through to rewarding participants with cash and other incentives directly to their phone.
The OnePoint mobile survey platform enables research to be deployed across 193 countries via multiple mobile channels; SMS, WAP, choice and mobile websites, using any type of mobile phone handset.
Mobile surveys are easily created and launched online from your desktop computer using the OnePoint secure web portal (software as a service - SaaS) that also enables you to monitor and analyse results in real-time
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