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WirelessDevNet.com Press Release
Optus Selects Myriad To Power Mobile Social Networking Services
DUEBENDORF-ZURICH, Switzerland – April 22, 2010 – Myriad Group AG (SIX: MYRN), a global leader in mobile technology with software in over 2 billion phones, today announced that Australian mobile network operator, Optus, has signed a commercial agreement to offer its eight million customers social networking services, powered by Myriad. This is the first social networking deal announced by Myriad since acquiring Xumii, Inc., the company that pioneered the use of cloud-based technologies to simultaneously connect mass-market phones to multiple social networks.
Now live, the Myriad-powered Optus SocialView service seamlessly adds social networking features to Optus’ existing mobile portal, Optus Zoo. Using a mobile phone browser, Optus users can now view friends’ messages from Australia’s most popular social networking sites – Facebook, MySpace, Twitter and Flickr. Users can also post their own updates and tweets, either to a specific site, or to all of their social networks simultaneously.
The new service offers unique advantages to Optus, as it only requires a standard mobile browser, providing access to SocialView for all customers, not just those with smart phones. As an added feature of the new service, customers are also given the option to receive free text alerts, which include social network updates and one-click access to SocialView.
“Social networking services are a sure-fire way for Optus to increase the appeal and popularity of Optus Zoo,” commented Jennifer Zanich, Myriad’s general manager for Xumii services. “Viewing friends’ updates and changing status are the most common actions on social networks. Enabling these features on a single screen creates a quick and easy way for mobile users to stay in touch throughout the day, which will increase visits to Optus Zoo and ultimately drive the adoption of other services on the portal.”
More information on SocialView is available on Optus Zoo:http://mobile.optuszoo.com.au/cocoon/content/displayStatic.do?file=static/socialview.html&node_id=34381
For more information please visit www.myriadgroup.com
About Myriad
Myriad Group AG is a global leader in mobile technology and has shipped over 3.2 billion software applications in more than 2 billion mobile phones. Its comprehensive portfolio includes browsers, messaging, Java, social networking, user interfaces and middleware for all types of mobile phones, from ultra-low cost handsets to advanced smartphones.
The company provides both individual components and complete solutions, which enable handset manufacturers and operators to deliver amazing experiences on mobile phones. Myriad also develops USSD-based customer self-care platforms that deliver over 10 billion messages a year to 220 million mobile users across more than 30 mobile operators worldwide.
Myriad was created from the combination of industry-leading companies, Esmertec and Purple Labs. It operates worldwide, with offices in Switzerland, France, UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia. Headquartered in Dübendorf-Zürich Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN). For more information, visit www.myriadgroup.com.
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