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WirelessDevNet.com Press Release

Wind Mobile Selects Multiplied Media's Poynt as Location-Based Search App for Blackberry Smartphone


Multiplied Media Corporation  (CA:MMC 0.10, 0.00, 0.00%) , a leading provider of mobile local search services, is pleased to announce that WIND Mobile, provider of next-generation wireless services in Canada, will provide a preloaded icon for the award-winning Poynt mobile local search application on subscribers' BlackBerry(R) smartphones.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business or view their website.

"We are delighted to be working with WIND Mobile to provide Poynt to their user base," said Andrew Osis, CEO of Multiplied Media. "WIND Mobile's philosophy of engaging their users in conversation to develop their product line and network closely aligns with our own philosophy of working with our users to provide a compelling, feature-rich application that delivers information when and where they need it. We're looking forward to growing this relationship as WIND Mobile grows in the Canadian marketplace and beyond."

"Our subscribers seek the best solutions on the market and Poynt is a leading location-based application for BlackBerry smartphones," said Scott Campbell, Chief Marketing Officer of WIND Mobile. "Providing easy access to Poynt for our BlackBerry subscribers is another example of how we not only listen to customers' suggestions, but act on them."

Poynt is seamlessly integrated with the BlackBerry(R) user experience, allowing users to add searched addresses to their BlackBerry(R) Contacts, schedule and add events to the BlackBerry(R) Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry(R) Maps or Google Maps Mobile.

Poynt is also available on BlackBerry App World(TM) or via Over the Air download at m.poynt.com from the BlackBerry(R) Browser to BlackBerry smartphone owners in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About WIND Mobile and Globalive Holdings

WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit: www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit: www.globalive.com.



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