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WirelessDevNet.com Press Release

CheckPoints Application Launches on the Android Market


CheckPoints LLC today launches its CheckPoints app on the Android Market.  The fastest growing mobile shopping application on the iPhone App Store, CheckPoints now offers Android users real rewards for scanning consumer product barcodes, with no purchase necessary.

Free to download and use, CheckPoints lets shoppers earn points by “checking in” to over a million U.S. retail locations and scanning barcodes on featured products from major brands, including Belkin®, Energizer®, Seventh Generation®, Tyson Foods®, Kmart and more.  Points are instantly redeemable for real-world prizes like gift cards, gadgets, and airline miles.

“CheckPoints is the first rewards app to provide mainstream consumers real value,” said Mark DiPaola, CEO and cofounder.  “We’ve attracted a dedicated group of young professionals and families that are looking for a way to stretch their budgets further this holiday season.  This isn’t a fad for them – this is about dollars and cents.”  CheckPoints users are predominantly female, and 64% are between the ages of 25 and 44. 

CheckPoints’ arrival in the Android Market comes on the heels of its breakout consumer success this fall.  Launched with an initial founders’ investment round, the app already has over 200,000 users –100,000 of whom joined in just the last two weeks.  CheckPoints users have proven highly engaged, using the app almost three times a day, and scanning featured products in stores hundreds of thousands of times. 

“From the moment we debuted in the Apple App Store, we’ve had requests to expand to the Android Market –in fact, we’ve got a waiting list of over 10,000 people,” said Todd Dipaola, cofounder and President.  “Android users are enthusiastic about finding new and unique uses for their phones, and we’re thrilled to welcome them to the CheckPoints family.”

The CheckPoints application can be downloaded for free from the Android Market here.

About CheckPoints

CheckPoints is a mobile app for iPhone and Android that instantly rewards shoppers for checking in and checking out products at any store in which they are sold.  Shoppers collect points and unlock interactive content as they scan featured items – no purchase necessary.  Points can be redeemed directly from the phone for rewards like gift cards, airline miles, and gadgets.  CheckPoints is The App That Pays You Back™. 



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