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WirelessDevNet.com Press Release
Telmap Partners With 4th Screen Advertising to Deliver Location Aware Mobile Advertising
Telmap, the original pioneers in mobile location solutions, today announces a partnership with leading independent mobile advertising sales agency 4th Screen Advertising. The deal will enable real-time geo targeting for brands on a global scale while creating new revenue streams for mobile operators and delivering a more engaging, relevant experience to consumers.
Understanding the benefits of location based advertising, Telmap’s white label solution Telmap5, enables brands to target consumers on the go, in a manner that is both timely and relevant to their current environment; Mobile operators are provided with additional inventory which generates new revenues from ad sales whilst enabling advertisers to increase ROI.
In January this year Telmap announced 46% market share in EMEA, clearly demonstrating its dominance in the mobile navigation space with 2.6 million people using LBS services on a regular basis (Canalys research).
Oren Nissim, CEO, Telmap said, “Telmap5 was designed to fully support advertising through application banners, sponsored search results and sponsored points of interest displayed on maps. In order to bring the complete end to end solution to both operators and advertisers, Telmap partnered with 4th Screen Advertising, who already holds several exclusive sales agreements with leading mobile operators as their preferred mobile advertising partner.”
Mark Slade, MD, 4th Screen Advertising commented “We look forward to working with Telmap over the coming months as this is truly where mobile advertising is meant to be. With the integration of Telmap5 with 4th Screen’s ad serving platform Mpression, we are offering brands the opportunity to deploy location based campaigns to consumers on the move.”
Telmap5 is the world’s first personalised location companion. It’s an innovative and unique personal location companion that provides localised and relevant search and a personalised mapping and navigation experience. Telmap5 also empowers mobile operators to offer a true and valuable location experiences to address consumers needs and is regarded as a one-stop-shop for all LBS needs encompassing platform, applications and services.
4 th Screen Advertising is part of Mobile Interactive Group (MIG), a global mobile and digital communications business – www.migcan.com
About 4th Screen Advertising
4th Screen Advertising is the UK’s leading independent mobile advertising sales agency and works closely with brands and mobile publishers to deliver effective and ROI driven campaigns.
The company has exclusive sales agreements with some of the UK’s leading operators including O2, Virgin Media, 3 UK and Tesco Mobile and has access to more than half of the UK’s mobile internet users through its proprietary ad serving platform - Mpression.
4th Screen Advertising’s in-house creative, technological and dedicated account management teams provide advice and solutions to help brands and publishers to optimise opportunities in mobile advertising.
Moving mobile advertising beyond the static banner, 4th Screen Advertising is driving new ad formats. In July 2009 the company launched iSlide, a rich media ‘touch to expand’ ad-format specifically designed for the growing smartphone market (iPhone, Android, Ovi, Blackberry and Palm Pre). iSlide enables integration with handset functions such as GPS and enhanced video functionality as well as allowing users to browse the mobile internet from within the application giving customers a much more engaging and memorable brand experience.
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