|
WirelessDevNet.com Press Release
Consumer Demand Increases for Rich Communication Services on Mobile
Online Research released by Colibria and YouGov today[1] has found that an overwhelming proportion of British mobile phone owners want access to RCS features.
Specifically looking at the youth mobile phone user market (18 to 24 year olds), a key target market for mobile operators, the research found:
- Almost a third (31%) want to see their friends’ status from within their mobile phone address book, but only five per cent have phones which offer this feature
- Over half (51%) would to like to see their friends’ location in their address book, something that has been recently added to RCS
- Almost a quarter (24%) would like the ability to send a ‘shout out’ to their contacts from their phone to say they are available to chat
Consumer demand particularly points towards RCS needing social network integration – something that is currently being addressed by GSMA’s RCS initiative – with almost half (47%) of mobile users wanting to be able to update their social network profile via their mobile phone.
Messaging services are also in demand, with more than two in five young mobile users [2] (44%) saying they would find it useful to see the messaging services that their friends subscribe to displayed in their phone address book.
Other messaging services highlighted by young mobile owners who use a social network as important in any rich communication service include:
- The ability to chat to social network friends using their mobile (35%)
- The ability to send messages to their social network friends using their mobile (42%)
Paul Kemps, GM for Convergence products in Colibria said, “Our research shows how important RCS is becoming, not only to the industry, but to consumers as well. While the current RCS initiative is rounding out nicely, there is clearly more work to be done, especially with social network integration. We know that the GSMA is looking to address this in its current release cycle. Colibria is particularly dedicated to achieving these goals and will demonstrate delivery of social networks into RCS at the forthcoming Mobile World Congress.”
Colibria enables subscribers around the world access to features like the enhanced address book, presence, rich messaging and social networks, no matter what the make and model of their phone.
Colibria is the leading global provider of new generation messaging, presence and social networking solutions. Colibria’s award-winning technology enables operators and service providers to deploy enhanced messaging services in order to differentiate their services and to unlock new revenue streams. Colibria's innovative product portfolio provides highly scalable and modular solutions for the deployment, expansion and evolution of enhanced messaging, presence and social networking services.
Founded in 2000, Colibria has offices worldwide and is the provider of choice for enhanced messaging deployments and powers mobile communities throughout Europe, Asia and Latin America with a total addressable subscriber base in excess of 350m.
|
