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WirelessDevNet.com Press Release
Options Media Begins Retail Rollout
Options Media Group Holdings, Inc. (OPMG 0.04, +0.00, +2.86%) , a growing force in mobile applications, marketing and mobile social media, announced today the Company has commenced its rollout of retailers that will be marketing the state-of-the-art PhoneGuard anti-virus, anti-malware technology. Additionally, the Company is announcing today it has begun formal performance testing of PhoneGuard with one of the largest wireless carriers in North America.
As part of the marketing efforts, the management team has been actively recruiting retailers of mobile phones and services to carry the PhoneGuard product. Over the past week, several retailers have committed to carry the product and training of store personnel is schedule to begin shortly. The Company believes this retail expansion will continue at a rapid rate over the coming months, eventually likely encompassing thousands of wireless-oriented retailers.
The management team of Options Media is currently in contract negotiations with several major wireless service providers and major retailers that are interested in offering the PhoneGuard product to its subscribers and retail customers. One of these parties, a major North American wireless service provider, has begun formal performance testing of the PhoneGuard product line with the intent to begin offering the product to its subscriber base. Should one, or more, of these contracts close, the management team envisions a major revenue generation opportunity for the Company.
"We are excited to announce today that we have started the process of bringing our retail partner network live. There is currently significant interesting among these retailers in the PhoneGuard product line and as a result, we are expecting rapid uptake of the product line," commented Scott Frohman, CEO of Options Media Group. "The level of interest we are seeing in the PhoneGuard brand is very significant and we are working diligently to select the best partners in order to maximize our marketing and revenue generation opportunities."
The Company has also finalized the development of its back-end system necessary to operate PhoneGuard's anti-virus, anti-harassment and anti-texting while driving software. Specifically, the Company's technical staff members have designed a custom built CRM platform to handle the automated downloading of software to the customer device, manage customer billing and customer service requirements. This proprietary, automated system enables Options Media Group to service a high volume of customer orders with only minimal costs to the Company, while still ensuring the same high level of quality customer service the Company has always sought to deliver.
Options Media Group purchased the PhoneGuard product line in April 2010, marking the Company's entrance into the large and lucrative North American mobile and smart phone applications market for anti-virus, anti-harassment and anti-texting while driving software. The PhoneGuard anti-virus product is powered by technology provided by NetQin Tech Co., the incontestable worldwide leader in mobile security, including mobile antivirus, anti-harassment, and privacy protection, with over 40 million current subscribers, in seven different languages, in more than 200 countries and regions. The NetQin software currently commands an approximate 65% market share in the large and growing Chinese market. While most personal computer users have already protected their systems from viruses, spyware and other attacks, most cell and smart phone users, on the other hand, are relatively unaware of the risks presented by a new breed of cyber criminals. Installation of PhoneGuard prevents not only the potential loss of data, but also virtually eliminates the ability for hackers to listen in on phone conversations, pinpoint the user's GPS coordinates, steal information and/or browse personal emails and text information.
About Options Media Group Holdings, Inc.
Options Media Group Holdings, Inc. is a growing force in mobile marketing and mobile social media. The Company provides an email services for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth and exclusive domains and IP addresses as well as with the ability to upload and manage subscribers and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
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