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WirelessDevNet.com Press Release

Telmap and Pelephone Celebrate Winning the 2010 Global Telecoms Business Innovation Awards


London – Telmap, the original pioneers in mobile location solutions, is pleased to announce that Telmap5, its mobile location companion, has been awarded the Global Telecoms Business Innovation Awards’ in the location-based service innovation category for its successful partnership with Israeli mobile network operator Pelephone, in powering the Pelephone’s GPS Navigator+. This award was presented at a ceremony held in London yesterday. 

Telmap provides white label, hosted and managed mobile search, mapping and navigation solutions and Pelephone’s GPS Navigator+ is based on Telmap5 Mobile Location Companion, offering several innovative technologies that enable mobile operators to leverage localisation to differentiate their service both from competitors and from free offerings, as well as allowing end users to personalize it and “make it their own”.  

“We are delighted that the Telmap solution has been recognised at the Global Telecoms Business Innovation Awards.  We understand that personalisation is of increasing importance to operators as it is proven to increase customer loyalty and we strongly believe that localisation is the first step to truly personalising the mobile location-enriched experience. We have developed Telmap5 to enable operators like Pelephone to provide creative, feature rich localised services to their subscribers,”said Oren Nissim, CEO, Telmap.  “We are honoured to receive this sought after industry accolade.  We continue to focus our efforts on bringing the best solutions to market and to create sustainable competitive advantage for our growing customer base.”

“The adoption and demand for the Pelephone GPS Navigator has been a major success story for us in recent years. We are looking forward to offering GPS Navigator+ to our subscribers and taking mapping search and navigation to a new level for them. This win demonstrates that location-based services indeed present a major opportunity for mobile network operators around the world.”Said Guy Bauman, VP and General Manager, Value Added Services Division, Pelephone” 

The GTB Innovation Awards are organized by the GTB publication www.globaltelecomsbusiness.com

Now in its third year, the GTB Innovation Awards are recognized by the information services industry to be one of the major international awards in the telecoms sector. In 2009 the awards attracted over 350 delegates from 32 countries, focusing mainly on telecoms carriers worldwide.  Judged by a range of experts within the mobile and telecoms industry, the aim of these awards is to highlight companies that develop innovative products and services and deliver leading consumer platforms around the world, in all mediums of communication. 

About Pelephone

Pelephone Communications Ltd is Israel’s mobile content leader both in number of subscribers and utilizations. At the beginning of 2009 Pelephone launched its GSM High Speed network utilizing 3.75G HSPA on GSM. The new network is the world’s most advanced and enables subscribers a broad range of advanced applications and solutions including mobile GPS navigation services and a range of Value-added services. 

In 2009 the company’s revenues amounted to NIS 5.376 billion with net profits of NIS 875 million. At the end of 2009 Pelephone had 2.8million subscribers, about 4,300 employees. 

For more information, please visit www.pelephone.co.il

About Telmap

Telmap is a world leader in location solutions. The company has established a solid reputation for providing its customers with innovative, value added mapping and navigation solutions that open new business opportunities and generate new revenue streams. Telmap has a unique end-to-end solution including a mobile location companion, a complementary web companion, robust location platform with a set of APIs to support its customers in delivering a strong LBS strategy. The company’s flagship product, Telmap5 is the world’s first personalized location companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. 

Telmap is the #1 choice of location solution and its technology has been selected by leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, AOL, Pelephone, Carphone Warehouse and more.



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