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WirelessDevNet.com Press Release
Brightpoint and RIM Expand Distribution of BlackBerry(R) Products in Australia
Brightpoint, Inc. (Brightpoint) and Research In Motion Limited (RIM) today expanded the distribution of BlackBerry(R) smartphones and software in Australia. Brightpoint will assist in the national distribution of BlackBerry products through Brightpoint's expansive B2B and B2C distribution network.
Supported smartphones include the very latest models -- the BlackBerry(R) Bold(TM) 9700 and BlackBerry(R) Curve(TM) 8520 -- as well as a range of BlackBerry accessories. Brightpoint will also distribute BlackBerry software including BlackBerry(R) Enterprise Server and user licenses.
Adele Beachley, Managing Director, Australia and New Zealand at Research In Motion, said, "BlackBerry products are very well received in Australia, and the expansion of our distribution with Brightpoint is a reflection of our growth in this market. We now look forward to working with Brightpoint to provide even greater access to BlackBerry smartphones and software for carriers, retailers and businesses."
"Brightpoint is pleased to expand our relationship with RIM in Australia as part of our global master distributor agreement," said John van Rensburg, Managing Director of Brightpoint Australia. "By leveraging our depth and relationships across the wireless industry and mass market retail channels, Brightpoint offers RIM a one stop distribution and logistics solution across Australia."
Carriers, retailers and other resellers can purchase products and manage their shipments and accounts through Brightpoint Online. Existing customers can place pre-orders immediately. New customers can register and begin ordering quickly.
About Brightpoint, Inc.
Brightpoint, Inc is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, e-Business solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com.
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