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WirelessDevNet.com Press Release
Celluphone Acquires the Rights to Mobile Line Master Agent and Activation Business
Los Angeles, CA - Celluphone announced today that it has acquired rights to Mobile Line Communications' master agent and activation business. This acquisition brings together two of the largest wireless retail distribution networks in California, and adds to Celluphone's position as the largest master agent in the western United States in addition to its strong position throughout the country.
Mobile Line has been in the master agent business in California since 1991, and currently supports more than 150 active retail locations. The sale will allow Mobile Line to focus its operations and experience on its accessories and product distribution business.
During the last 26 years, Celluphone has operated as a Master Agent for Verizon Wireless and its predecessors, and built a reputation of supporting high-quality retailers with credibility and consistency, and providing multiple levels of support. This support includes in-field sales assistance, a broad and competitive range of handsets and accessories, marketing and merchandising materials, efficient systems and communication suited for this fast-paced industry, training and a variety of other value-added services and products. Like Celluphone, Mobile Line focused solely on building quality Verizon Wireless points of distribution, which makes the two companies' dealer bases readily compatible.
Mike Mohr, President of Celluphone, said: "We are making this investment mainly for three reasons: First, we believe in the present and future vitality of independent wireless retailers. The importance of their role in the wireless industry only will grow as the devices available on the networks get more varied and more complicated. Second, we firmly believe that Verizon Wireless is the best carrier by far, operating America's most reliable network. Third, we have always respected Dennis Curtis and Mobile Line and the strong business they have created. Like us, they focus on quality, making this a wonderful and natural marriage."
"The last 20 years supporting Verizon and our dealers has been awesome," said Dennis Curtis, President of Mobile Line.
"The time has come for us to focus on other opportunities offered by this wonderful industry. There is no other organization I would trust our dealers and friends to other than Celluphone."
Celluphone has already begun working on transitioning Mobile Line's wireless retailers so that they do not experience a disruption in their business. The transition, which involves retailers all over California, is expected to last only a few weeks and be invisible to consumers.
About Celluphone
www.celluphone.com
Founded in 1983, Celluphone is the second oldest brand in wireless. It was appointed the first Authorized Agent for Verizon Wireless (then AT&T AMPS) thirteen months before cellular service was even launched in the Los Angeles area. Since then, it has grown to become one of the largest wireless distributors in the country.
Since its inception, Celluphone has recognized that independent retail dealers would be a crucial force in the wireless industry. With this in mind, our sole focus has been to provide support for independent dealers in every aspect of their wireless business. We offer dedicated field support, efficient activations, competitive commissions, and the broadest selection of handsets and accessories available.
Celluphone currently supports more than a thousand active locations throughout the United States. Our broad range of sales, service and support programs give our dealers a decided edge in this unique, competitive marketplace and has made us "America's Premier Master Agent".
About Mobile Line
www.mobileline.com
Your Success IS Our Business
Mobile Line Communications helps wireless dealers and retailers succeed by combining superior quality products, great customer service, and creative marketing tools. Its many services include: Custom Packaging Design, Point of Purchase Materials, Custom Bar-Coding, Inventory Management, Direct Shipping, Online Ordering, Drop-Shipping, Van Delivery (in the Southern California area) and inventory management (VMI) with stock balancing.
Established in 1991, Mobile Line Communications serves the wireless industry providing dealers & retailers with a full service, one-stop shop for everything wireless.
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