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WirelessDevNet.com Press Release
Warships: Sea on Fire Mobile Game Converts Up to 15% of Free Downloads to Paying Customers on GetJar
GetJar, the world’s second largest app store announced today that Tequila Mobile, developer and publisher of high quality mobile games, has seen downloads of its free mobile game Warships: Sea on Fire convert up to 15% of its users to paying customers, with 1.4 million downloaded games, during a recent campaign they ran using GetJar’s Pay-Per-Download service.
Tequila Mobile‘s model is based on offering full versions of their high quality, award-winning mobile games as a free download. Games have a proprietary in-app micropayment engine that allows players to purchase optional virtual items within the game (one-click purchase) and submit scores to online leader boards where players compete for titles and prizes.
To adopt a new business model, Tequila Mobile developed sophisticated platform that enables one-click micro-transactions inside any J2ME, Android or BlackBerry app. This fully managed solution supports 2000+ handsets and provides in-house managed mobile billing with more than 360 operators in 80 countries worldwide. Aside from enabling micro-transaction within the games and apps, the platform also allows Tequila Mobile to introduce extra social features and maintain active and direct communication with users playing their games.
Tequila Mobile quickly realized the opportunity with GetJar to obtain further visibility of its freemium games in a ubiquitous and cost effective manner using GetJar’s Pay Per Download (PPD) advertising solution. The company began a series of campaigns where they bid aggressively to promote their game on GetJar and boost downloads.
Warships: Sea on Fire, which is available on GetJar on Java,Android and BlackBerry phones, more subsequently doubled its downloads using GetJar’s Pay Per Download (PPD) solution over several months. During this time, Tequila Mobile achieved over 1.4 million downloads on GetJar and plan to launch more freemium games in the coming weeks. By using PPD, they are easily able to analyze what they earn per each processed transaction vs. the cost per download they bid to obtain more downloads on GetJar.
“By leveraging GetJar's Pay-Per-Download (PPD) solution, we were able to increase the games’ visibility significantly which massively impacted our downloads and immediately boosted the volume of in-app micro-transactions we’ve processed” said Lukasz Deszczulka, EVP Marketing of Tequila Mobile. Most importantly, by using GetJar, Tequila Mobile was able to avoid the prospect of an out-of-control marketing and promotion spends with no guaranteed results. At the height of the campaign 15% of all downloads from GetJar were converting to paying users.
“Discovery and monetization are key problems facing developers and publishers as apps continue to flood the space and we’re thrilled to see Tequila Mobile’s conversion rates on GetJar,” stated Patrick Mork, CMO of GetJar. “Tequila’s results are also a testament to something we’ve said for some time: you can make money off of free-to-download games.”
Tequila Mobile will soon launch a service for 3rd-party Developers enabling them to use Tequila’s proven platform for effective monetization of their apps, regardless of mobile platform they are developing on.
Get Downloads
The Pay-Per-Download (PPD) in-store advertising platform offers publishers the opportunity to bid for premium catalogue placement per download in GetJar’s store and distribution channels, to set their own maximum daily budgets, and insures they pay only when consumers successfully download the advertised application. Developers also have the option to set up multiple campaigns each with their own unique messaging, or geo-target their campaign by country, handset or carrier in order to steer growth in a highly strategic way. GetJar’s PPD operates on a bidding system much like Google’s AdWords, and helps developers to increase their app’s visibility, gain more downloads and set their own budget guidelines. This allows developers to really focus and fine-tune their campaigns to ensure maximum ROI.
PPD also gives developers access to a comprehensive analytics package that allows them to measure ROI and see the amount of downloads by operator, device, country and even carrier, which is crucial in being able to track performance. GetJar is also the first app store to enable developers to measure the conversion rate of mobile downloads to actual users across all open platforms including Android, Blackberry, Flash, Java and Symbian.
About GetJar
GetJar is the world’s second largest app store after Apple’s app store with over 1 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 70,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.
About Tequila Mobile
Tequila Mobile is a mobile games services provider, developer and publisher of award-winning games designed for mobile phones & portable devices - J2ME, Android, iOS, Bada, Blackberry. Company created its own, industry-unique mobile games production methodology and leverages from the robust development environment being expanded in-house since 2003. In 2009, Tequila Mobile adopted a new business model built around Freemium and micro-transactions and constructed a platform to deliver it, globally. The cutting-edge platform, supporting 2000+ mobile handsets, allows Tequila Mobile to enable ‘one-click’ in-app purchases in any J2ME, BlackBerry or Android app. It provides instant monetization via in-house managed mobile billing with more than 360 operators in 80 countries. Leveraging its Platform, Tequila Mobile distributes free games through a network of partners including independent app stores, social networks, mobile operators as well as top mobile & web portals. Tequila Mobile S.A. is a dynamically growing, privately held common stock company headquartered in Wroclaw, Poland which is a leading hi-tech city in Poland. For more information: http://www.tequilamobile.com and follow us on Twitter @tequilamobile
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