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WirelessDevNet.com Press Release

Web Usage on Mobile Phones Shows Stunning Month-on-Month Gains


Oslo, Norway - The mobile Web gained increasing momentum in August, with page views increasing by more than 14 percent and data transfers increasing by almost 10 percent from July. More than four million new Opera Mini users contributed to the jump, which is the largest gain in six months. 

Opera’s State of the Mobile Web Report, published monthly, provides information on the top global trends affecting the mobile Web. The full report is available from http://www.opera.com/smw/ (English only). This month’s report includes in-depth reports on the top 20 countries for Opera Mini usage, and profiles usage of the mobile Web in the Middle East. 

Global trends

  • In August 2010, Opera Mini had more than 66.5 million users, a 6.8 percent (%) increase from July 2010. Since August 2009, the number of unique users has increased 108.3%. 
  • Opera Mini users viewed more than 33.9 billion pages in August 2010. Since July, page views have gone up 14.3%. Since August 2009, page views have increased 143.2%. 
  • In August 2010, Opera Mini users generated more than 489.4 million MB of data for operators worldwide. Since July, the data consumed went up by 9.9%. Data in Opera Mini is compressed by up to 90%. If this data were uncompressed, Opera Mini users would have viewed more than 4.8 petabytes of data in August. Since August 2009, data traffic is up 134.4%. 
  • Instead of the usual top 10, this month Opera begins in-depth profiling of the top 20 countries for Opera Mini usage. The top 20 are, in order: Indonesia, Russia, India, China, Ukraine, South Africa, United States, Vietnam, United Kingdom, Kenya, Kazakhstan, Poland, Nigeria, Malaysia, Belarus, Philippines, Egypt, Germany, Brazil and Bangladesh. 

Snapshot: United States

Page-view growth since August 2009: 122.4 % Unique-user growth since August 2009: 73.8 % Page-views per user: 313 Data transferred per user (MB): 7 Data transferred per page view (KB): 24 

Top 10 sites in the United States (unique users) 1. google.com 2. facebook.com 3. youtube.com (up from 5) 4. yahoo.com (down from 3) 5. wikipedia.org (down from 4) 6. my.opera.com 7. bbc.co.uk (up from 9) 8. accuweather.com (down from 7) 9. nytimes.com (down from 8) 10. myspace.com (back on the list)

Top handsets for August 2010

1. Apple iPhone

2. BlackBerry 8330 “Curve”

3. BlackBerry 9700 “Bold”

4. Nokia 5130 XpressMusic

5. Nokia 3110c

6. BlackBerry 8520 “Curve”

7. LG VM265 “Rumor2”

8. Samsung SPH-M810 “Instinct S30”

9. Nokia 2700c

10. BlackBerry 9630 “Tour”

What we say 

"Growth of the mobile Web worldwide accelerated dramatically in August," said Jon von Tetzchner, Co-founder, Opera Software. "These numbers are not limited to smartphones alone. The mobile Web was, and remains, a global phenomenon for people all over the world, on a variety of devices and screen sizes. It is this unparalleled reach of the mobile Web that will bring tremendous social and economic change to people in many countries." 

State of the Mobile Web Report archive: http://www.opera.com/smw/archive/

About Opera Software ASA 

Opera Software ASA has redefined web browsing for PCs, mobile phones and other networked devices. Opera’s cross-platform web-browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.



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