|
WirelessDevNet.com Press Release
OpenMarket Debuts New Mobile Payment Services at CTIA Enterprise & Applications
OpenMarket, a leading global mobile transaction hub, today announced it has expanded its mobile payments capabilities to enable merchants to more effectively target the growing market of consumers using their mobile phones for purchases. As an established leader in mobile payments, OpenMarket delivers a robust payment processing platform for companies to sell and market their goods and services to consumers via the mobile channel. The new services will be demonstrated today at OpenMarket's booth (#229) at CTIA Enterprise & Applications 2010.
OpenMarket is introducing expanded mobile payments capabilities to its suite of mobile services, including WAP Billing and App Store Direct Operator Payments products that further leverage the convenience of operator billing via additional channels including mobile Web and applications.
OpenMarket is the largest mobile payments processor in the U.S. and reaches more than 500 million consumers worldwide. OpenMarket's payments platform allows content merchants to charge consumers' mobile purchases to their wireless bill across any operator network and device type. Operator billing is a preferred mobile payments option due to the convenience for consumers and high conversion rates for merchants.
"To date, mobile merchants have primarily used SMS as a purchase initiation mechanism due to its ubiquity, but with the growth of smart phones, our customers are increasing their marketing and sales channels to include the mobile Web, app stores, and MMS marketing," said Jay Emmet, General Manager of OpenMarket. "OpenMarket is expanding its payments capabilities to enable operator billing in these new channels to support our customers' expansion."
Operator billing is the most convenient purchase mechanism for consumers. By expanding operator billing capabilities to all channels including SMS, MMS, mobile Web, and applications, OpenMarket empowers its customers to increase sales, conversion rates, and customer satisfaction, while strengthening brand loyalty and awareness. OpenMarket offers standardized payment APIs to help enterprises, agencies, brands, retailers, and content providers quickly facilitate mobile purchases and reach a rapidly growing global consumer base wanting to use their phones as the payment method of choice.
According to Juniper Research, the market size for worldwide mobile payments is expected to grow from $170 billion in 2010 to $630 billion by 2014. "Consumers today are constantly on-the-go and are increasingly using their mobile phones as a means to pay for a wider range of goods and services," continued Emmet. "Our goal is to provide an easy-to-use and reliable consumer experience that will help mobile merchants drive sales and build customer loyalty across any sales channel."
About OpenMarket
OpenMarket, a division of Amdocs, is a leading global mobile transaction hub. OpenMarket provides a comprehensive set of payment, messaging and emerging services to meet mobile business needs. From the largest consumer brands to the smallest new digital content ventures, OpenMarket empowers businesses to expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most direct mobile operator connections in the U.S. market today and has global expansion plans. For more information, please visit www.openmarket.com.
About Amdocs
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs' offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.
|
