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WirelessDevNet.com Press Release
MobileSQUARED Roadshow Brings Together Mobile Thinkers & Leaders
LONDON, U.K.and COLOGNE, Germany - September 17,2010 - How should brands communicate with consumers? Can data drive effective mobile advertising? What are the healthiest markets for mobile advertising worldwide and why? These are just a few of the hot topics media companies, analysts and attendees will debate during the MobileSQUARED Roadshow (London, September 29), a one-day, interactive conference focused on mobile marketing essentials and strategy.
In the countdown to this premiere event MSearchGroove, the source of commentary and analysis on mobile marketing, mobile search and social media, has teamed up with mobile events organizer Camerjam to produce a special podcast interview with James Lamberti, InMobi VP Research & Marketing. In this exclusive interview, which debuts today on MSearchGroove, Lamberti discusses the key findings from A Global View Of Mobile Advertising – July 2010. The comprehensive report, released earlier this week, draws from InMobi's proprietary network stats to identify global mobile advertising trends across 125 countries and six regions.
InMobi is a performance-based mobile ad network that serves display and text banner ads via its network to some 185 million mobile phone users. As of August 2010 the network served 21.4 billion impressions, with 86 countries receiving over 10 million impressions. By comparison, Google’s AdMob reports roughly 18 million impressions per month.
InMobi's report – the first in a series -- highlights some surprising worldwide trends. Notably, Apple's may have been able to capture a significant percentage of market share and mindshare in developed markets such as North America, but Apple will face much stiffer competition from Nokia and Android globally.
InMobi also ranked regional mobile markets based on a variety of factors that impact demand for advertising, including billing practices, publishers and inventory, operator data plans and the importance of the mobile channel relative to the other screens. It concluded that Europe is the healthiest market for mobile advertising globally.
"For the first time perhaps in the history of media, the U.S. market is not necessarily going to be the innovator when it comes to mobile," Lamberti says in an exclusive interview with Peggy Anne Salz, MSearchGroove chief analyst and founder. Instead other regions, specifically Europe, will steal the lead because they have an evolved consumer use of mobile phones.
Other event speakers include: Adam Smith, Futures Director, Group M; Anna Rafferty, Managing Director, Penguin Digital; Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam; Mikko Mattinen, Head of Online & Mobile, Veikkaus (Finnish Lottery); Miguel Tatay, Head of Mobile, ITN; Sarah Evans, Head of Mobile Internet & Portals, O2; Kate Karagholi, Director of Member Marketing, RCI; Ludovic Levy, Group Marketing Director, Orange Advertising Network & Chairman, Mobile Advertising Committee, IAB Europe; Mike Godwin, UK Managing Director, Movenpick; Steffen Krabenhøft, Mobile Director, Mediacom; and Fee Beyer, Product & Innovation, Deutsche Telekom.
"We have partnered again with MobileSQUARED to bring leading mobile experts together with leading digital marketers to show that the time is right for mobile to be tied into all aspects of the media mix," said Camerjam founder, James Cameron. "A key part of the event gives delegates the opportunity to plan a mobile media campaign and 'buy' appropriate mobile media. Each campaign will be matched against real mobile metrics to give attendees first-hand experience of how different types of mobile media work."
MSearchGroove proudly showcases premier industry events and conferences worldwide. "Ideas and innovation happen at the edge, which is why I have chosen to provide a platform and showcase events and speakers sparking debate and driving change," Salz says. MSearchGroove readers will receive a 25 percent discount for the event if they contact MobileSQUARED directly via email (jo@mobilesquared.co.uk).
In addition to media sponsorships, MSearchGroove produces interviews and podcasts free of charge for select event partners to boost profile and drive results. Event organizers are encouraged to contact MSearchGroove and discuss collaboration and promotional partnerships.
About MSearchGroove
At the intersection of content and context
Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), a top 50 influential technology site providing analysis and commentary on mobile search, mobile advertising, and social media. She also leads a team of committed mobile authorities to produce bespoke research, white papers, thought leadership columns & commentary, sponsored podcasts, and editorial content for the mobile industry. Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. Her next project focuses on the impact of mobile codes, otherwise known as QR codes, and how barcodes are blurring the boundaries between the physical and digital commerce.
For more information, please visit www.msearchgroove.com.
About Camerjam
Camerjam is a conference and events company with a passion for all things mobile. We specialise in bringing together top executives and the brightest minds in the mobile industry to deliver real learning opportunities for all participants. By consistently coming up with new and innovative conference formats, Camerjam events not only promote enhanced networking opportunities and idea exchange, but crucially, create environments where business deals can be brokered.
For more information, please visit www.camerjam.com.
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