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WirelessDevNet.com Press Release
Mobeep Continues Business Expansion to Overseas Mobile Market
Mobeep, a mobile application store with various free mobile applications for major mobile platforms such as Android and Symbian, will continue its expansion in foreign markets this year. The decision to enter new markets was backed by the results of a study that was commissioned by the company, which predicted a huge surge in the number of mobile app downloads and the overall size of the global mobile app market.
The mobile application marketplace will reach $29 billion by 2015, according to a news report from the Phoenix Business Journal. This is another confirmation of the huge worldwide trend which is the proliferation of app stores. The mobile app market was $6.8 billion this year, the report says, but will grow steadily over the next four years to reach $29 billion. Overall the market for mobile application is growing big and fast. In-Stat estimates mobile software application downloads to reach nearly $48 billion in 2015.
Mike Pearse, CEO of Ozura World and Mobeep added that the Middle East, India, Latin America and Asia are regions that would be areas of focus as these emerging markets still remain at an early stage in the field of the mobile Internet business, and strong growth is expected for these markets. According to Mike, Mobeep’s expansion strategy will be based on the concept of ‘glocalization’; fusing language compatibility with the latest mobile technology, thus providing global users with localized content for a more enjoyable, effective and efficient mobile app browsing experience.
“Mobeep is a global product that reaches out to millions of users; nonetheless, we also strongly believe in localization of contents as we understand that our user base is unique and diverse” said Mike. “Mobeep’s expansion to other markets underlines our commitment to provide global consumers with an innovative user experience”, he added.
Mobeep’s development team is currently working to extend the service on to other popular languages such as Japanese, Korean and Spanish in other countries so that the vision of bringing this global product to a localized form can be achieved. Besides that, services and apps will be tweaked so that apps that are developed as a local based service will appear on the top as the user uses Mobeep’s personalized search engine.
“We realized that often times local based service apps are ignored because they were not widely reviewed as compared to apps that are appealing to the international audience. So we have to take the step and promote local apps to the locals of their respective countries so that they can discover this hidden gem that will serve their daily routine as well as fulfilling certain necessities of theirs,” said Mike.
“Apps are moving beyond just social networking and entertainment purposes, even these two areas are still what drive users to use the most out of their smartphones. However, the smartphone today is a very sophisticated tool with plenty of features, and we believe that other apps are also as useful for the average user. Therefore, with our ‘Glocalization’ strategy in place, local service based apps will be promoted to a more prominent position to serve their respective country’s mobile users,” he said.
To learn more about Mobeep, visit website http://www.mobeep.com, or visit its wapsite http://m.mobeep.com via your mobile phone to download free apps and contents.
About Mobeep
Mobeep is a Mobile Application Store that comes with a patented download accelerator, which supports resumable downloading and offers high-speed downloading rate. These features effectively help users to optimize data transmission and save money. With Mobeep, users can gain access to all types of apps and contents like games, instant messengers and ebooks by using smart phones or even low-end phones. Mobeep is a product of Ozura World, the leading digital entertainment media company with offices in California, Singapore and Hong Kong. For more information, please visit www.mobeep.com
About Ozura World
Ozura World is a leading digital entertainment media company, which develops and distributes products such as mobile social games, digital contents, electronic payments, as well as digital entertainment platforms to carriers, aggregators, mobile phone manufacturers and service providers. The company creates social and standalone games for mobile phones based on J2ME, BREW, Symbian, iPhone, Blackberry and Android platforms. Ozura's games are available all over the world through its distribution network of thousands of partners spanning across 130 countries. For more information, please visit www.ozura.com.
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