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WirelessDevNet.com Press Release
Android to Accelerate Convergence in Consumer Sevices
Austin, TX - 21 February 2011 - There will be an installed base of 140 million Android portable devices, including smartphones and tablets, by the end of 2011, according to IMS Research forecasts. The market intelligence firm says the recent unveiling of Google’s Android 3.0 (Honeycomb) operating system for tablets, along with enhancements to the Android Market website, will do much to enhance growth prospects for this segment.
“This provides an exciting opportunity for pay-TV operators, which have traditionally been tethered to the living room, to expand the reach of their brands to multiple portable platforms with apps development,” says Anna Hunt, principal analyst and author of the IMS Research’s Convergence in Home Entertainment report. “In total, Apple OS and Android OS were present in nearly 125 million connected devices shipped in 2010 and this is only expected to increase in 2011. Such reach into consumers’ hands means more operators will be developing apps that enable subscribers to purchase and consume content on new portable platforms and explore new convergence applications, such as controlling your on-demand service on the TV set via the smartphone.”
“Handset vendors are expected to make a number of smartphone announcements at Mobile World Congress, as well as demonstrate new tablet devices” stated Bill Morelli, research director for Mobile Technologies at IMS Research. “These devices are critical to the multi-screen strategies that mobile network operators and content providers are hoping will encourage widespread uptake by consumers.”
About IMS Research’s Convergence in Home Entertainment report
The Convergence in Home Entertainment report provides global coverage of 23 end equipment markets. The report examines the dynamics of convergence in the home theatre devices, portable CE and home networking equipment categories.
About IMS Research
IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, bespoke research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan and South Korea. To find out more, contact IMS Research: enquiries@imsresearch.com
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