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WirelessDevNet.com Press Release
Transformers 3: Dark of the Moon on Mobeep
Hong Kong, 1 July 2011 – Mobeep has built consumer engagement following the premiere of Transformers 3: Dark of the Moon film by offering a limited edition Transformers theme as part of its mobile marketing campaign.
Mike Pearse, CEO of Ozura World and brand owner of Mobeep commented that Mobeep's strategy is to “create value for its users by offering mobile apps through identifying and partnering with iconic brands that possesses a robust following in the social media”.
Mobeep users will experience a thematic overhaul as they log on to Mobeep, having Transformers logos replaced the default icons, while spotting a space-age background that defines the storyline of this movie.
This goes along with Mobeep’s strategy of placing an increasing emphasis on branded content as a key element to engage movie fans across mobile media channels. Tagging along with the highly anticipated premiere of Transformers 3: Dark of the Moon, Mobeep will feature this limited-edition mobile theme on their app store, whereby users can view the theme by accessing Mobeep via log on to http://m.mobeep.com on their mobile devices.
“We want to provide our users with a unique and different user experience. The launch of this limited-edition movie theme will delight our users and Transformers fans everywhere,” said Mike. He added, “Riding on the huge anticipation and fan-base for the Transformers movie franchise, we are very optimistic that this would be a successful campaign.”
About Mobeep
Mobeep is a Mobile Application Store that comes with a patented download accelerator, which supports resumable downloading and offers high-speed downloading rate. These features effectively help users to optimize data transmission and save money. With Mobeep, users can gain access to all types of apps and contents like games, instant messengers and ebooks by using smart phones or even low-end phones. Mobeep is a product of Ozura World, the leading digital entertainment media company with offices in California, Singapore and Hong Kong. For more information, please visit www.mobeep.com
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