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WirelessDevNet.com Press Release
Three Selects 4th Screen to Sell Mobile Portal Advertising Inventory
London, 19 May 2011 - Mobile operator Three (www.three.co.uk) has selected premium mobile advertising network 4th Screen Advertising as the exclusive sales partner for advertising on its customer mobile portal. 4th Screen replaces Yahoo! as the company’s portal advertising sales partner from early June.
Three’s portal is one of the largest mobile internet portals of all the UK operators, reflecting the company’s mobile data leadership. It generates 50m+ page impression per month on the homepage and hosts a range of content and services including My3, Three Music Store, Three Games Store, video content and social networking content and applications.
Three offers a range of advertising opportunities on the site in the form of standard banners, full screen takeovers and sponsorship opportunities within the content of the portal itself. Advertisers can target Three’s customers by time of day, placement on the portal, age, gender and handset type.
As part of the re-launch, 4th Screen and Three will be greatly extending the advertising potential of the portal by offering advertisers deeper targeting tools. These will be announced later in the year.
In addition, Three will be working with 4th Screen to develop bespoke rich media ad-fo rmats as well as drawing on 4th Screen’s existing toolkit of engaging advertising tools such as video, carousels and ‘tap–to-expand’ formats.
Three has also recently launched a dedicated mobile portal for its customers on Android handsets which now generates more than 10 million page impressions per month, presenting a further profiled targeting opportunity for advertisers.
Neil Andrews, head of media sales and content services at Three, said: “The user numbers on our portal are growing all the time and that, combined with continuing innovations in our targeting capabilities, makes the Three mobile portal a compelling advertising proposition.
“Bringing 4th Screen on board will help us to capitalise on this success – as a mobile ad specialist they really understand the dynamics of this marketplace and what makes mobile inventory a valuable channel for advertisers.”
Mark Slade, MD at 4th Screen, said: “Three has worked hard t o become one of the UK’s most trafficked mobile customer portals and, as such, it is leading the market in a whole range of ways, not least in its ability to offer a large and well-segmented audience to advertisers. Inventory on the Three portal is truly premium space and it offers a great opportunity to reach out to new and existing mobile advertisers with a whole range of exciting new opportunities.”
About 4th Screen Advertising
4th Screen Advertising is the world's leading premium mobile advertising agency. We offer brands and advertisers more than just a click - we offer them engagement and effective, targeted ROI driven campaigns.
As the mobile advertising space becomes more cluttered, brands need to work harder to distinguish their offering, which is why we're constantly developing new rich media formats and solutions through our proprietary ad server Mpression.
Our publisher clients include global mobile networks operators like Vodafone and O2, while The Guardian, ITN and FHM are among the publishers who trust us with their mobile inventory. Our advertiser clients include household names such as Coca Cola, Barclaycard, Direct Line, Green Flag, Disney, Natwest, Warner Bros, Nokia and more with Mpression delivering over 500M page impressions a month.
4th Screen Advertising is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications company. MIG has expertise and resources dedicated to mobile marketing, mobile messaging, m-commerce, technology and services provision, mobile internet publishing, digital marketing, social media, experiential design and application development.
To find out more visit www.4th-screen.com
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