|
WirelessDevNet.com Press Release
Mpayments Expert to Explain How New NFC Mobile Technology is Going to Revolutionise Public Transport
Proxama CEO, Neil Garner, will be one of the main draws at the upcoming Travel 2020 conference in London, when he presents his vision of the impact that near field communications (NFC) is going to play for travellers, when used on mobile phones, in a plenary session titled “Journey experience and the effects of NFC”.
Speaking to the cream of the travel industry, Neil will be unveiling his thoughts on how NFC will enrich travellers’ journeys and offer greater returns for transport providers and advertisers through ticketing, mobile payments and proximity marketing.
Specifically, he will provide the audience with an update on the latest NFC developments in the UK transport sector, highlight the benefits of using pre-paid NFC cards on public transport, discuss the processes and outcomes of loading pre-paid cards onto mobile wallets and outline the opportunities NFC presents marketers to offer incentives to drive up the use of public transport.
He will share with the audience examples of NFC marketing campaigns that have already been delivered, practical ideas for ‘hyper-local’ targeting of traveller groups and explain how NFC can provide ‘real time’ analytics.
Neil is widely recognized as an NFC guru who has blazed the trail of innovation for many years. He founded Proxama which is now a leading provider of NFC marketing campaigns and mobile payments working with major handset manufacturers, network operators, card distributors and advertisers to bring the benefits of NFC to the global mass market.
About Proxama
Proxama’s aim is to enable your mobile contactless world by developing NFC software applications that will make mobile phone users’ lives more convenient and rewarding. It delivers solutions for brands wanting to reach their customers through mobile marketing campaigns and on developing contactless payment solutions for mobiles through product development consultancy, systems integration and product licensing. It leads the field in innovation offering brands and retailers Bluetooth, Wi-Fi and NFC technology to drive sales, footfall and loyalty. It has also developed one of the most advanced “mobile wallet” platforms on the market, which will enable NFC mobile phones to replace credit and debit cards and is working with major schemes, banks, network operators and retailers on bringing the first mobile wallets to market.
|
