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WirelessDevNet.com Press Release
StrikeAd Partners with Smaato
StrikeAd, the UK’s first dedicated mobile advertising Demand Side Platform (DSP), today announced it has teamed up with Smaato, the leading global mobile ad optimiser and mobile advertising company. The pioneering partnership will benefit customers of Smaato and StrikeAd with a complete integration of the Demand Side Platform (DSP). As a result, advertisers using StrikeAd’s service and platform will now have unprecedented access to high quality advertising inventory in Europe. This is in addition to the existing mobile publishers and ad networks already connected via the StrikeAd DSP.
“Brand and agencies now know that mobile is essential to how they engage with consumers. As a result, we see a surge in demand for more intelligent and targeted access to high quality ad inventory. With Smaato’s extensive range of RTB enabled inventory, we can now provide even more control and choice over where ads are targeted so that brands can optimize their advertising for better ROI and consumer engagement,” said Alex Rahaman, CEO of StrikeAd.
“The emerging specialisation in the mobile advertising ecosystem brings out new value propositions and therefore we welcome strong partners like StrikeAd and their DSP offerings. Smaato is working alongside StrikeAd in the openRTB mobile group to push for standardisation of RTB for mobile to create a solid foundation of a global mobile RTB marketplace. As the largest mobile Sell Side Platform (SSP) we help drive the adoption of standardised RTB that will lead to more transparency and higher revenue for our app developers and publisher partners,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.
StrikeAd works in partnership with media agencies and brands to deliver highly targeted and measurable mobile advertising campaigns by leveraging its technology platform, StrikeAd Fusion. StrikeAd also utilises the latest mobile advertising technologies including Real Time Bidding (RTB) and location-based targeting, helping planners and buyers navigate through the complexities of devices, platforms, operators and territories while providing access to a huge array of advertising inventory.
Smaato is an award-winning mobile ad optimiser and mobile advertising company which partners with over 70+ ad networks, as well as 40,000+ leading mobile developers and publishers across 230 countries including The Huffington Post, ICQ and Nimbuzz.
The integration gives StrikeAd’s customers access to Smaato’s inventory with immediate effect.
About StrikeAd
Mobile advertising specialist StrikeAd was created to provide media agencies with the expertise to better leverage their mobile budgets and achieve real return on investment from mobile campaigns.
StrikeAd’s fully managed service, StrikeAd Engage, offers media agencies a complete solution for planning, executing and optimising global mobile campaigns. The unrivalled experience and knowledge of the StrikeAd team is powered by the proprietary StrikeAd Fusion platform, the world’s first mobile Demand Side Platform (DSP).
The StrikeAd Fusion platform helps planners and buyers navigate through the complexities of devices, platforms, operators and territories while providing access to a huge array of advertising inventory. StrikeAd Fusion also utilises the latest mobile advertising technologies including Real Time Bidding (RTB) and location-based targeting. Sophisticated tracking and analytics give clients unparalleled insight and control over their mobile advertising campaigns, as well as delivering precise and relevant engagement with consumers, helping media agencies deliver on performance budgets and to target ROI.
StrikeAd was founded in 2010 by digital and mobile advertising entrepreneurs Alex Rahaman and Simon Wajcenberg. StrikeAd manages its global operations from offices in London and New York.
www.strikead.com
About Smaato
Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers and app developers. More than 40,000 publishers have signed up with Smaato to monetize their content in 230+ countries.
SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues and Smaato’s pioneering role in bringing real-time bidding (RTB) and rich media offerings into the mobile advertising ecosystem.
Smaato Inc. is headquartered in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Additional Smaato locations are based in Hamburg, Germany and Singapore. Smaato is an active member of the Mobile Marketing Association, the German Digital Media Association BVDW, Singapore Infocomm Industry (SITF) and Singapore IT Federation.
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