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WirelessDevNet.com Press Release
Orvis Expands Mobile Strategy With Launch Of iPhone and Android Rich Apps Powered By Digby
The Orvis Company today announced the launch of its iPhone and Android rich apps powered by mobile commerce leader Digby. The rich apps complement all of Orvis’ cross-channel touch points including retail stores, e-Commerce, catalogs, and a mobile-optimized website (also powered by Digby).
The Orvis iPhone and Android apps, powered by the Digby Mobile Platform, provide features that include:
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Search and browse capabilities to buy merchandise through the enhanced user interface
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Categories that are easy and efficient to navigate
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Product descriptions to make purchase decisions straightforward
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Complete site search capability and store locators to make mobile shopping effortless
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Sharing capabilities through Facebook, Twitter and email
“Orvis has been a recognized leader in outdoor traditions, quality and customer satisfaction since 1856, and we are excited to carry on that tradition through this new mobile initiative,” said Phil Young, Vice President of Ecommerce Marketing at Orvis. “With the help of Digby’s innovative mobile platform, we have been able to create a more engaging and personal relationship with our customers through our mobile website and now, through our mobile apps.”
Orvis’ new mobile apps and enhanced smartphone-optimized website enter the market at an opportune time. A recent study by Ipsos and PayPal found that at least 46 percent of consumers plan to make purchases from a smartphone this holiday season.
“We are excited about expanding our partnership with Orvis to help them develop a rich and engaging cross-channel mobile experience,” said Dave Sikora, Founder and CEO of Digby. “As mobile adoption rates continue to soar over the holiday season, we are going to see rich mobile apps that create an enhanced mobile shopping experience and deeper retailer-consumer relationships move to the top of all multi-channel retailers’ priority lists.”
The Orvis iPhone app can be downloaded from the Apple iTunes Store and the Android app can be downloaded from the Android Marketplace or directly from www.orvis.com.
About The Orvis Company
Founded in 1856, Orvis pioneered the mail order industry in the United States and operates a chain of retail stores in the U.S. and England – including its flagship store in Manchester, VT – and maintains a network of over 350 dealers worldwide. Orvis donates five percent of pre-tax profits each year to protecting nature, supporting communities and advancing canine well-being. You can read more about Orvis at www.orvis.com.
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique multi-channel retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Digby delivers a fully-managed suite of applications designed for iPhone, BlackBerry and Android devices and a smartphone optimized website that empowers retailers to successfully execute on their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with many top retailers already enabled including 7GeGe.com, Toys “R” Us, The Home Depot, Brooks Brothers, Wet Seal, Godiva, Golfsmith, Orvis and many others, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.
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