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WirelessDevNet.com Press Release
Akamai and Netbiscuits Partnering to Deliver Optimized Mobile Solutions
New York, NY and Cambridge, MA – Netbiscuits, the world’s leading platform for developing, publishing and monetizing sites and apps across all connected devices, and Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud optimization services, today announced the two companies have teamed to deliver optimized mobile web solutions designed to allow best-of-breed user experience, accelerated mobile site delivery and control across multiple screens.
Together, Netbiscuits and Akamai expect that mobile sites published via the Netbiscuits platform will be able to leverage the Akamai Intelligent Platform to enable better device intelligence, improved performance, and greater reliability into the delivery of these sites.
With mobile queries growing nearly 3 times from 2009 to 2011, many businesses are still not prepared to effectively reach an end user audience increasingly dependent on connected devices.[1] Importantly, consumer expectation of how mobile sites will perform only continues to rise: in 2011, 71 percent of mobile Web users expected page load times ‘almost as fast’ or ‘faster than’ when accessed from laptop or desktop computers – up from 58 percent two years ago.[2]
“The user experience of a mobile site is essential to a successful mobile program,” said Netbiscuits CEO, Michael Neidhoefer. “The integrated solution we are creating with Akamai will be designed to improve the mobile end-user experience as well as provide a comprehensive solution not currently available in the marketplace.”
For mobile site owners, this combination of Akamai’s global reach and performance services coupled with Netbiscuits’ open publishing platform is expected to provide greater flexibility and control of how content is viewed by mobile users in order to maximize end-user experiences. As a result, companies leveraging this platform combination will have the ability to publish mobile web sites that perform under load, helping to increase end-user satisfaction on a global scale.
“Organizations are looking for a variety of options when it comes to a scalable mobile platform,” said David Kenny, President of Akamai. “We believe the Netbiscuits platform provides a comprehensive solution for multi-screen optimization, and we look forward to working with them as we strive to provide a greater user experience across mobile and connected devices.”
Netbiscuits’ hosted software-as-a-service mobile web development solution is well suited for customers looking to license a platform for publishing a new mobile site.
Netbiscuits and Akamai can now engage customers collaboratively to design and deliver a mobile web publishing solution that is delivered as a mobile site hosted by Netbiscuits and delivered through Akamai’s global platform for performance and acceleration.
[1]“From Why to How?: Mobile Advertising Strategies for your Business”, Google, September 2011.
[2] “What Users Want from Mobile”, Equation Research & Compuware, July 2011.
About Netbiscuits
Netbiscuits is the world s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices. Netbiscuits solves the thousands of problems that brands, retailers and publishers face when developing, managing and optimizing rich-enabled mobile experiences across all connected devices. The built-in intelligence of the Netbiscuits platform removes the complexity of programming for mobile, offers a suite of tools to sync the mobile experience to your existing infrastructure and provides a global network of integrated partners to maximize and monetize the mobile opportunity. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web. To learn more about the Netbiscuits platform, visit www.netbiscuits.com or follow us @netbiscuits on Twitter.
About Akamai
Akamai® provides market-leading, cloud-based services for optimizing Web and mobile content and applications, online HD video, and secure e-commerce. Combining highly-distributed, energy-efficient computing with intelligent software, Akamai's global platform is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate. To learn how the world's leading enterprises are optimizing their business in the cloud, please visit www.akamai.com and follow @Akamai on Twitter.
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