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WirelessDevNet.com Press Release
New ShowMe London App Offers Geo-location Itinerary Planner and Travel Guide for Mobile
Metia, a global digital marketing agency, today announced the release of ShowMe London, a free application that allows visitors to London to plan their itinerary and navigate their trip using an Android-based mobile phone or tablet device.
ShowMe London can be downloaded for free at the Android Market.
ShowMe London provides the following functions:
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Contextual descriptions and essential contact information on places of interest (including tourist attractions, hotels, restaurants, clubs etc.) from the DK Eyewitness Guide to London.
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Creation and saving of multiple itineraries.
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Geo-location using Google Maps to guide the user through their planned itinerary and offer additional places of interest based upon proximity.
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Supplementary information on nearby attractions from Wikipedia.
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Intelligent use of search and filtering to increase the utility of the app.
ShowMe London is a Metia Labs development project undertaken with the support of Pearson’s Future Technologies team. It is the first application to be created from the DK Eyewitness Guide to London dataset provided through Pearson’s new Plug & Play Platform initiative. The Plug & Play Platform (http://developer.pearson.com) provides independent developers, businesses and agencies with datasets from Pearson’s award winning content properties to allow them to create innovative new experiences and services.
Built using HTML5, CSS3 and JavaScript, the new app runs on both Android 2.2 and the latest Android 3.0 devices.
Diana Stepner, Head of Future Technologies, Pearson says: “It is great to see how Metia has taken one of the Plug & Play Platform datasets and created a really useful tool for travellers and tourists who are planning to visit London. The Metia team invested great creativity into ShowMe London, not just in the user interface design but also in terms of the external web services they have integrated to create a complete travel itinerary planner.”
Andrew Martin, Metia Vice President explained, ”Working with Pearson’s open source content enabled our mobile application development team to play with user experience (UX) on a mobile device using terrific content and this helped us to develop a truly innovative mobile experience. When one considers all the content that companies like DK have to offer, and marries it with a little imagination about user experience on mobile phones and devices, the options for where we can take software and mobile applications becomes limitless.”
About Metia
Digital marketing leader Metia/Seattle, opened in 2002 and is the North American headquarters of global agency Metia Group, headquartered in London with offices in New York and Singapore. As digital craftsmen, Metia/Seattle blends a deep understanding of technology with strategy, creative, content, analytics and optimization. Their results-focused digital marketing solutions are used by brands such as Microsoft, AT&T and others in websites, sophisticated email marketing programs, social media, digital applications, mobile applications and other digital communication programs. Visit www.Metia.com or follow Metia at www.twitter.com/metiasea . Images available upon request.
About Pearson
Pearson is the world's leading learning company, providing consumer publishing through the DK brand, educational materials and services, and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 36,000 people in more than 70 countries, and is listed on the London and New York stock exchanges. For more information, visit www.pearson.com.
About DK (Dorling Kindersley):
DK publish award-winning reference books for adults and children. One of the world’s leading illustrated reference publishers, its designers and editors are now applying their unique skills to creating apps and ebooks. DK content in all its forms is characterized by quality, expertise and accessibility; it is a brand that inspires trust around the world.
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