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WirelessDevNet.com Press Release
Mobile Interactive Group Acquires Technology Agency Digital Jigsaw
Global mobile and digital technology business Mobile Interactive Group (MIG) today announces the acquisition of one of the UK’s leading digital technology agencies, Digital Jigsaw.
Digital Jigsaw, which was founded in March 2007 by Dominic Murray, Steve King and Simon Smith, and has an impressive client roster including Vodafone, PlayStation and PepsiCo, will be integrated into the parent and main operating company to support the increasing demand for strategic digital, social and application development work globally. Going forwards MIG will be adopting the Jigsaw methodology to customer development, blending their innovative ideas with MIG’s existing proprietary technology and business model.
Prior to the merger MIG owned a 56% stake in the agency and a collaborative decision was made to acquire the minority stake and merge the businesses to lead its innovative solutions division globally. This division will facilitate all creative strategy, technical project management, digital application development, social media product strategy and strategic client services, in which MIG’s global mobile technology platform mVoy will be offered in parallel.
Barry Houlihan, CEO and Founder, MIG commented, “Our acquisition of the remaining interests in Digital Jigsaw reflects our commitment to supporting the needs of our clients: We are seeing an increased demand from customers for digital, social and application development to support our core global mobile technology platform mVoy, and we strongly believe that aligning our technology capabilities with our creativity and innovation gives us the flexibility to better serve our clients growing complex strategic requirements.”
Dominic Murray, MD and Founder, Digital Jigsaw commented, “We’ve always been an ambitious businesses, focusing solely on digital and loyalty at launch – Our work now embraces multiple digital touch points including web, loyalty, social media, online and mobile, and we utilise a unique mix of people and technology to create, build and deliver amazing campaigns for some of the world’s most loved brands. We have always worked closely with our parent company so the integration into MIG will be a smooth transition, for both the teams internally and for our clients.”
About Mobile Interactive Group
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).
Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.
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