WirelessDevNet.com Press Release
Admoda Launches Post-roll Ads for Mobile Videos
Admoda, the mobile ad network, has launched Post-roll Ads for Mobile Videos, for smartphones and tablets.
After a user has watched a video clip to the end a post-roll banner ad and text ad are displayed. This is already common practice on video sites as a way of monetising desktop web browser traffic. Using Admoda’s patent pending technology, video sites can now monetise their mobile traffic in the same way.
As well as being ideal for the iPad, where flash video players are not an option, this method is also effective for iPhones, Android devices and other smartphones. Importantly, there is no impact on site performance or page load times by adding this new revenue stream. Another key benefit is the ability to generate more revenue from site traffic without having to remove any existing ads that may already be in place.
Terry Jackson, CEO of Admoda said: "Post-roll ads are just one of a number of really exciting new launches this year which demonstrate our commitment to generating maximum ad revenue for our Publishers."
In Admoda's initial tests, 45% of iPad users who viewed a two-minute video allowed the clip to run to the end, resulting in an ad impression. For smartphone users, the figure was 27%, so the revenue opportunity is considerable. Banner ads delivered in this way also had an extremely high CTR of around 10%, many times the average CTR of a mobile banner ad.