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WirelessDevNet.com Press Release
TapIt!™ Releases Proprietary Mobile Advertising Platform
Global mobile advertising company, TapIt!™, releases proprietary RTB enabled mobile advertising platform for agency advertisers and mobile application developers. TapIt!’s proprietary ad platform includes both a self service interface and multiple ad units for a variety of monetization options for its app developers and publishers. Other features include real time bidding capabilities to create buying efficiencies for advertisers seeking transparency while yielding optimization for publishers.
According to mobile publishers and developers, TapIt!’s mobile ad platform and SDK’s are easy and fast to integrate and offer more robust ad units for Android and iOS that stem far past the traditional mobile banner ads. “We wanted to provide our publishers with more options to earn the very most from their App”, stated Giancarlo Maniaci, CEO to TapIt!™. “Real Time Bidding will be leading the way for mobile in 2012 and giving our partners the ability to monetize every nook in cranny of their mobile real estate. These monetization options will lead to strong partnerships and increased revenue opportunities for our mobile publishers”.
In addition to facilitating automated RTB buying capabilities, TapIt!™ will also provide advertisers with key tracking and targeting features to help accelerate the success of mobile campaigns. Mobile advertisers will be able to optimize campaigns through a variety of targeting features, including channel, publisher, carrier, geographical location, creative type and much more; allowing mobile advertisers to gain key insights and control over campaigns to achieve greater results. TapIt!™ also helps its advertisers track key actions such as sign ups, engagements, and orders with its conversion-tracking product, TapGauge. TapIt!™ tracks conversions through both a client-side pixel tracker with server-to-server postbacks, and SDK based install notifications.
In recent campaign tests, TapIt!’s real time bidding and optimization engine was successful in increasing campaign click-through rates on average of over 32% and saw lifts in conversion rates of nearly 18%. TapIt!™ is excited to share its technologies with the marketplace and usher in greater efficiencies to the mobile advertising ecosystem.
About TapIt!™
TapIt!™ is a leading independent mobile advertising company. With advanced technology and proprietary tools, TapIt!™ is dedicated to serving our agencies partners, brands and advertisers alike to accomplish successful mobile executions. We are obsessed with meeting the needs application developers seeking to maximize ad revenue and leverage our unique line up of ad units, growing demand and unprecedented service. With an emphasis on Brand Performance, TapIt!™ focuses on the metrics and goals that make our partners successful. Come check us out: http://www.tapit.com for more information or follow us on Twitter at @tapitmedia.
Mobile developers can visit http://clients.tapit.com to find out how you can make more by monetizing you app with TapIt!™
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