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WirelessDevNet.com Press Release
Claris Solutions and Euclid Elements Bring Game-Changing Analytics Program to Major Retailers
Claris Solutions, an established retail performance consultancy, has joined forces with Euclid Elements, a fast-growing data analytics startup, to offer a unique, game-changing solution to improve store performance through the application of unique visitor-based information and expert analytics. The Claris-Euclid “Store Experience Program™” turns shopper data into performance improvements with the development of custom solutions for each client.
The Claris-Euclid Store Experience Program™ is built around the use of mobile sensors that map shopper traffic patterns in retail spaces. These sensors sense Wi-Fi signals on smartphones, allowing Claris consultants to understand exactly how shoppers move through a physical store environment. Based on this anonymous and aggregated data, Claris will be able to provide a big picture view that enables retailers to make better decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.
Wade Mosteller, Senior Partner at Claris commented, “The Euclid technology revolutionizes the way Claris can help our clients improve their store’s performance. The data that is captured and reported by Euclid’s solution gives our consultants valuable insight and leads to fantastic new ideas to improve retail operations.”
Will Smith, CEO at Euclid added, “Over the past few years, physical retailers have been at a distinct disadvantage compared to online retailers who have been able to leverage customer analytics to improve the web shopping experience. Through our sensor technology and analytics platform, we will be able to supply Claris with similar customer data for brick and mortar stores, allowing them to tailor programs and recommend operational improvements that can increase shopper satisfaction and customer loyalty.”
Claris and Euclid are exhibiting together at the upcoming National Retail Federation show in New York City on January 16th and 17th at the Jacob Javits Convention Center, Booth #2278.
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