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WirelessDevNet.com Press Release
SoFit Mobile Launches at 2012 London Olympic Games as Technology Partner to Walk A Mile Campaign
SoFit Mobile, a free social gaming mobile application that lets you get fit, stay fit and earn rewards for you and others, has gone live at the 2012 London Olympic Games as the technology partner to the Walk A Mile campaign. The free App is now live on Apple and Android mobile devices. Stemming from the saying “to walk a mile in someone else’s shoes,” the global campaign supported by the U.S. Department of State and the 2012 London Olympic Games promotes tolerance through social fitness.
“People all over the world are able to be part of the Olympic spirit with the SoFit App and make change in their communities by virtually partnering with people in different countries and walking miles together to encourage tolerance,” said Marc Askenasi, President and CEO, Founder of SoFit Mobile Inc. and parent company InterAmerican Gaming (IAG).
“Using the Olympics as a way to inspire more people to get active, SoFit will engage users to take small steps to start living healthier while connecting millions to make the world a better place,” said Michelle Kwan, State Department Public Diplomacy Envoy and Olympic Figure Skater.
SoFit’s mission is to revolutionize the future of fitness by giving people the motivation to stay active through social connections, rewards and charitable donations. Through GPS tracking, the App enables users to train and compete with friends and celebrities from around the world and participate virtually in athletic events like the New York Marathon regardless of geographic location. SoFit users can harness the App to raise donations for charities of their choice or earn points for virtual and real-life rewards such as medals, coupons, discounts and special offers. Charities can partner with SoFit to raise funds for miles walked in events they sponsor.
“The Walk A Mile campaign is the ideal debut partner for SoFit as we believe combining fitness with a cause fulfills our mission of making the world healthier in every way. We are proud to be part of this amazing integration of fitness advocacy and global tolerance,” added Askenasi. SoFit will participate in tonight’s Walk A Mile Concert with Dave Stewart.
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