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WirelessDevNet.com Press Release

BrightPoint Americas Announces Comprehensive Distribution & Services Agreements With Duracell


Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in providing device lifecycle services to the wireless and high-tech industries, today announced that its subsidiary, Brightpoint North America L.P. ("BrightPoint Americas"), has entered into a distribution agreement and services agreement with Duracell Powermat, LLC ("Duracell Powermat").

Under the terms of the agreements, BrightPoint Americas will provide a comprehensive, end-to-end suite of product lifecycle services for Duracell Powermat's branded wireless charging products, including receivers, mats, bundles and accessories throughout the United States, including retail distribution, portfolio management, transportation management, reverse logistics and a hosted e-commerce solution to support end user consumer sales and fulfillment.

"Duracell Powermat is dedicated to creating a world where our customers' smart devices never run out of power," said Ron Rabinowitz, Duracell Powermat CEO. "We are confident that BrightPoint's innovative services will further assist us in our mission of providing our customers with the best possible wireless charging experience."

"BrightPoint Americas is pleased to work with Duracell Powermat," stated J. Mark Howell, BrightPoint's President Americas. "BrightPoint's supply chain infrastructure and comprehensive product lifecycle management capabilities will accelerate the availability of Duracell Powermat's charging products to customers throughout the U.S."

About Duracell Powermat

Duracell Powermat is the heir to two industry-shaping pioneers:

Duracell and Powermat. As part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 40 years, whereas Powermat brought the wireless charging category to life with the introduction of ground-breaking products in 2009.

Together the two companies are shaping the wireless charging revolution under the Duracell Powermat brand. The first company to address the growing power needs of consumer's in a world increasingly reliant on battery-draining smartphones, Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go. The Duracell Powermat joint venture began operation in January 2012, with P&G's Ron Rabinowitz as its CEO. For more information, please visit www.duracellpowermat.com

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device lifecycle services to the wireless and high-tech industries. In 2011, BrightPoint handled more than 112 million wireless devices globally.

BrightPoint's 5 key service areas -- Plan, Market, Customize, Move, Recover, offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers'

IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over

75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide. Additional information about BrightPoint can be found on its website at www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).



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