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WirelessDevNet.com Press Release
BYOD Could See $40 billion Lost In Smartphone Sales
A major shift underway within enterprises of all sizes is the rise of BYOD (bring your own device) policies for mobile usage. A natural consequence of BYOD will be a contraction of the overall handset market, since just one smartphone is purchased for both business and personal use, rather than two. In a comprehensive study of this growing trend within the workplace, ARCchart, the London-based research and consulting firm, estimates that the potential for lost revenue in the smartphone industry caused by BYOD will reach $40bn by 2016.
With BYOD, personally owned handsets, tablets and notebooks are used for business functions. The enterprise may, or may not, fund the usage fees, but must find ways to allow a diverse range of products to access corporate networks and systems, such that productivity is boosted without compromising security.
The ARCchart study is based on an extensive survey of enterprise organisations around the world, with 65% of these corporations confirming that they will have adopted some level of BYOD by the end of 2012. Only 11% have no plans for BYOD in the near future. The top two reasons specified for pushing forward with BYOD are cost reduction and staff motivation, yet there are many fears in the IT departments. According to the ARCchart survey, key concerns include security, fragmented software, and ironically, a rise in support costs.
“These changing patterns will create opportunities for industry stakeholders, especially handset makers which have not traditionally thrived in the corporate world,” say Caroline Gabrielle, the report’s lead analyst, “but will be challenging for those which have relied heavily on the enterprise segment - RIM being an example.” Vendors will need to compensate for the squeeze on their growth potential by stealing market share from rivals, or by supplementing their revenues with other devices – although business users are migrating towards carrying a single smartphone, increasingly they will carry an additional mobile device such as a tablet, probably also on a BYOD basis.
ARCchart expects BYOD will trigger a boom in systems which automate mobile device management (MDM) and security, and in other technologies which can reduce the BYOD risk. Notable among these is virtualisation, which endows a handset with a completely separate and secure business profile, segregated from personal applications and data.
For more information on the report, use this link: http://www.arcchart.com/reports/byod-bring-your-own-device-report.asp?ref=pr
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