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WirelessDevNet.com Press Release
MEDL Mobile Joins Forces With Bumpercar, to Tap Explosive Hispanic Mobile Growth
MEDL Mobile, Inc. (OTCBB:MEDL), a pioneer in the creation, development, marketing and monetization of mobile apps, and Bumpercar, Inc, an award-winning Hispanic marketing and advertising agency based in Los Angeles, are combining their expertise and proven track records to cater to an enormous but underserved segment of the population.
"Hispanics are the largest minority in the nation and Hispanic youth are early adopters of technology with a huge buying power", said Eduardo Cortes, co-founder and creative director at Bumpercar Advertising. "Ironically, they are having a hard time finding culturally-relevant mobile applications in language."
According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.
Together, these two firms will deliver custom solutions and technology for corporations who are looking to tap into the rapidly growing, yet under-served intersection of mobile technology and Hispanic users.
"We have long admired Bumpercar for their approach of developing marketing that is culturally relevant. They go much deeper than simple translation," said Dave Swartz, MEDL Mobile co-founder and CCO. "We are looking forward to tapping into their consumer insights to build innovative apps for a market that is projected to spend 500 million dollars in mobile apps this year."
"Not only will this partnership allow us to create better technology for companies looking to address the Hispanic audience," added Andrew Maltin, MEDL co-founder and CEO, "we also anticipate a wealth of analytic data which will help our proprietary Mobile Brain make better app recommendations for Hispanic mobile users."
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain.
The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. For more information about MEDL Mobile, please visit www.medlmobile.com.
About Bumpercar
Bumpercar Inc is based in Los Angeles California and was founded in 2005 by Hispanic advertising all-star creatives Eduardo Cortes and Andre Gomez. Bumpercar is an award-wining Advertising firm, and has produced work for blue chip clients such as KFC, Toshiba, Bank of America, Mexicana Airlines, and Yakult among others. Additional information about Bumpercar is available at bumpercar-la.com.
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