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WirelessDevNet.com Press Release
IAC's Hatch Debuts MOB, a Free Event Discovery App for iOS
Hatch Labs today announced the launch of MOB, a free event-sharing app that allows users to create and discover inspired local happenings. Now available on iTunes, MOB connects people with others in their area for spontaneous gatherings, whether it’s an improvised group jam session, guided meditation circle, or Ultimate Frisbee in Central Park.
“Whether it’s a Mommy and Me picnic with neighbors, or a sit-down potluck with total strangers, our aim in creating MOB is to bring people together in the community,” said Patricia Adler, MOB founder at Hatch Labs. “I think it’s best described when read as an acronym – Moments Outside the Box. We want to put some of the fun back into planning and creating events, since it’s often those spontaneous moments that people remember best.”
Unlike other event apps that are often convoluted, time-consuming, and require heavy planning, MOB includes a number of features specifically designed for energetic, creative, and spontaneous people who want to efficiently create events for those in their community.
As part of its initial launch, MOB is curating some of its own get-togethers as part of its kickoff in Los Angeles, San Francisco, London, and starting with the Dumbo Arts Festival in Brooklyn, NY, September 28th-30th, 2012, where it will be showcasing the app through a range of artistic get-togethers.
Patricia Adler joins Hatch as part of IAC’s Teaching and Research Fellowship Fund in partnership with NYU’s Tisch School of Arts, where IAC committed $250,000 to support post-graduate students from the school’s Interactive Telecommunications Program (ITP). ITP is a two-year graduate program located in NYU's Tisch School of the Arts whose mission is to explore the imaginative use of communications technologies.
Founded by Dinesh Moorjani at IAC, Hatch builds mobile startups that make existing products work better and breaks ground on new ventures that improve mobility for billions of wireless device users. Along with the launch of MOB, Hatch is working on several new startups that exploit hardware and software advances on mobile devices.
“MOB was inspired by the desire to simplify how people create local activities in their communities and connect with one another,” said Dinesh Moorjani, CEO of Hatch. “We’re privileged to partner with ITP to channel the university’s top talent toward innovations that advance mobility."
Dumbo Arts Festival is one of the city’s largest and most ambitious arts events. Over three days, an expected 225,000 art-lovers will experience extraordinary art by more than 500 artists from around the world. The Festival will showcase installations in stores, lobbies, scaffolding, and alleyways, performances and exhibits on more than 50 stages, and tours of 100 open artist studios.
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