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The 10th Mobile VAS & Apps Conference and Mobile Trends Forum in Review

i-Free sums up the 10th Mobile VAS & Apps Conference and Mobile Trends Forum, Eastern Europe’s premier mobile industry event held on 21 and 22 November at the Corinthia Hotel in St. Petersburg.

The Mobile VAS & Apps Conference is eagerly awaited each year by the mobile industry in Russia and the rest of the CIS. The conference brings together hundreds of mobile industry insiders and analysts from all over the world. This year, the conference was augmented by the Mobile Trends Forum, which focused on cutting-edge technology and the latest generation of mobile products.

This year’s conference and forum were attended by over 500 participants from 19 countries, most of them CEOs, senior managers, and employees of companies representing many aspects of the global mobile industry. They were joined by independent industry watchers, technology entrepreneurs, and reporters for more than 30 mobile industry media outlets.

The conference featured 24 presentations and six roundtables covering the most pressing items on the mobile industry agenda. Presentations were made by some of the industry’s trailblazers and pre-eminent experts: Ralph Simon (MEF), Dmitry Tartyshev (MasterCard), Romuald Zdebski (Microsoft), Ekaterina Gorodianskaya (Samsung), Kirill Petrov (i-Free), Boris Kim (Qiwi), Marianna Kryakvina (Creative Mobile), Denis Nochevnov (Megalabs), Pavel Bogdanov (Almaz Capital), Robert Bole (BBG), Evgeny Lisovsky (LitRes), and many others.

The first day of the conference was packed with sessions on mobile distribution, games, and apps. At a dedicated session, mobile operators shared their latest strategies and new opportunities on offer to developers. They also discussed Mobile Number Portability (MNP) and current market policy.

On the second day, presentations were made by Microsoft, Samsung, Qualcomm and BBG, which drew a large audience. After this, the conference split into two streams: some participants proceeded to discuss digital content, while others focused on mobile investments. At the end of the day, all participants reassembled for panel debates on mobile payments and NFC technology.

There were a few extra events during the conference this year. The Mobile Projects Show, held on 21 November, proved a useful venue for entrepreneurs to meet with well-known publishers and potential investors. Participants were introduced to the prototypes of new mobile products and services and asked to vote for their favorite project. The winning app, Assistant in Russian, is an open API mobile personal assistant app which uses artificial intelligence and, specifically, speech recognition technology.

Along with its mission to inform, much of the conference was also about networking. Presenters and participants wore NFC-enabled badges for ease of communication, so they could instantly exchange contact information, send forum materials (program, list of participants, etc.) to their mailbox, and post photos on the conference Facebook page.

The conference also featured the Russian Mobile Awards 2013 ceremony at the end of the first day, which was presented as a scripted stage show emceed by popular TV presenter and entertainer Andrey Bednyakov and Julia Lebedeva, Director of Business Development at Nevosoft.

The winners of the 2013 Russian Mobile Awards were:  Jungle Heat (Mail.Ru Games) in the “Best Mobile Game” category, Lingvo iOS Phrasebooks (ABBYY) in the “Best Non-Game App” category, Common Mobile Platform for the City of Moscow (Altarix) in the “Best Mobile Service” category, “All Together,” the fundraiser marathon on Channel One in the “Best SMS Service” category, Tinkoff Mobile Bank  (Tinkoff Credit Systems) in the “Best Payment Service” category, and iPressPad in the “Best Startup” category.

To see a photo report on the 10th Mobile VAS & Apps Conference and Mobile Trends Forum, visit the official conference website, or the event’s Facebook page.

Click here for the conference video.



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