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Trendium Hires Former Avvasi Executive to Accelerate the Go-To-Market Strategy

Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that Ihab Mahna has recently joined the company as VP of Customer Solutions and Alliances. The company recently announced that it has assembled a team of industry veterans and has set out to change the way customer experience assurance is done, including dramatically reducing operations costs for 4G/LTE mobile broadband applications.

"Recent market studies show that Communications Service Providers (CSPs) are seeing more and more of their subscribers become increasingly loyal to the OTT service providers," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "This trend has a financial impact on the CSPs and is clearly a major concern. While the drivers behind this trend are many, this is often attributable to the perceived responsibility for the service performance issues. Subscribers almost always assign the responsibility to the CSP. With video becoming increasingly more important, it is paramount for CSPs to have real-time visibility on their subscribers' experience with video as well as on the network-related factors that impact it. Ihab brings not only relevant industry experience but also a deep understanding of the interaction between the network and video, in particular Over-The-Top (OTT) streaming video, as well as the key aspects that influence the customer's perceived video quality of experience and how these aspects are related to the network and its performance, in particular in a mobile broadband scenario. We are happy to welcome Ihab to our team."

Trendium's unique portfolio of Customer Experience Assurance (CEA) and Analytics has been designed to meet the business needs in 4G/LTE mobile broadband applications. The solution, which consists of ViewPORT™ and the Network Access Agents (NAA®) family, provides CSPs with the ability to identify, isolate, and resolve the network and service performance issues that have the biggest impact on the real customer experience, and allows them to do so in a fraction of the time (minutes instead of days), and with a fraction of the personnel, Total Cost of Ownership (TCO), and equipment footprint. Trendium's 4G/LTE solution has been designed and engineered to deliver a 10x improvement compared to current assurance solutions, which is what CSPs expect, and must achieve, when their 4G/LTE mobile broadband networks and services go mainstream. Also, for the very first time, CSPs are able to gain real-time visibility at the very far end of the LTE network, by deploying Trendium's cost-effective probing technology right at the eNB. This provides the network analytics needed to create a true view of the end-to-end network performance and to isolate and troubleshoot issues in the most critical part of the LTE network.

"As mobile broadband adoption grows exponentially, CSPs need a way to not only know what the subscriber's experience with service performance is but also they need to be able to identify the party most likely responsible for the problem and, when the problem is in the CSP domain, be able to quickly and accurately locate and characterize the root cause of the problem," stated Ihab Mahna. "Trendium is uniquely positioned to deliver that and CSPs can try Trendium's solution with minimal risk and a very low initial investment by deploying a small-scale head-to-end LTE assurance system that can be installed in one day and requires little to no configuration."

To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: or come visit us at Mobile World Congress 2013 in Barcelona and see it with your own eyes at booth 5G12.

About ViewPORT™ and ServicePATH®

ViewPORT™ is a cloud-based Customer Experience Assurance Applications & Analytics portal, powered by ServicePATH®. It provides the most intuitive, logical, flexible and fastest assurance workflow and uses sophisticated correlation technology to link customer experience to underlying network & service performance. ServicePATH® is a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America.

About the NAA® family

The NAA® family enables collection from any data source along the head-to-end service path: traffic, infrastructure, device, and end user. It includes a set of 1U rack-mount probes with port speeds from 1GE to 100GE that typically only take 1/10 of the footprint of today's monitoring systems and a fraction of the price. The new NAA® family also features interactive smart device agents that collect location-based perceived customer experience and network performance data in real time, as well as a large set of 300+ adapters for collection from network elements, EMSs, NMSs, B/OSS applications and 3rd party probes.

Trendium Mission

Our mission is to enable Providers and Users of Communications Services, Platforms, and Applications to innovate, differentiate, and advance their personal and professional lives, by providing the most transformational, cost-effective, scalable, and truly customer-oriented solutions and data analytics for the improvement and the assurance of the real user experience with broadband IP-based services.



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