WirelessDevNet.com Press Release
Bryton Enhances its Sports Monitoring Equipment with u-blox GPS
Thalwil, Switzerland and Taipei, Taiwan – February 7, 2013 – Founded in 2009, Taiwan-based Bryton Incorporated has established a globally-recognized brand of GPS-enabled sports monitoring devices dedicated to 4 main sports activities: cycling, fitness, outdoor adventure and athletic training. Bryton’s sports electronics leverage u‑blox’ advanced GPS chip technology to provide rich, attractive and useful applications that bring fun and enjoyment into everyday fitness and exercise activities.
“At Bryton, we understand the mindset of sport enthusiasts, and know exactly what they are looking for when they shop for electronic equipment to enhance their exercise experience: it must be smart, small, attractive, accurate, dependable, and packed with interesting and useful features that make their workouts more fun and informative,“ said Mr. Wolf Lin, President at Bryton Inc.“, u-blox’ extremely small GPS chip solution requires very few external components, meaning we don’t need to allocate much space in our products to achieve state-of-the-art, extremely sensitive GPS positioning capability, “ added Mr. Wolf Lin, “another primary feature is long battery life. Thanks to u-blox’ low power chip design with sophisticated power saving modes, the GPS receiver, which must be active much of the time, requires only a small fraction of the device’s power.”
Bryton evaluated leading vendors of GPS technology and selected u‑blox’ GPS single-chip based on 4 key product features: small size, high sensitivity, low power consumption, and upgradeability.
The company markets its products under two main product categories:
An extensive line of waterproof bike computers that provide navigation while monitoring location, distance, elevation, route history as well as heart rate and calories usage.
Smart sports watches for runners with integrated GPS that delivers accurate time, pace, distance, stride, lap information and much more.
Bryton integrates u-blox’ UBX-G6010 GPS single chip to give its products location-aware features.
For more information about Bryton sports products, visit http://www.brytonsport.com/
For more information about u-blox positioning chips and modules, see http://www.u-blox.com/
Swiss-based u-blox (SIX:UBXN) is the global leader in positioning and wireless semiconductors for the consumer, industrial and automotive markets. Our solutions enable people, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of chips, modules and software solutions, u-blox is uniquely positioned to enable OEMs to develop innovative personal, professional and M2M solutions quickly and cost-effectively. With headquarters in Thalwil, Switzerland, u-blox is globally present with offices in Europe, Asia and the USA.
Bryton Incorporated was established in 2009 by elite consumer electronics product development and marketing professionals. Combining strong R&D with innovative product, sales and marketing teams is Bryton's foundation for success. The company has HQ in Taipei, Taiwan, manufacturing facility in South China and business partners and customers on 5 continents. Bryton currently carries a complete line of Sports GPS products to fulfill consumer needs in 4 main sports activities: Cycling, Fitness, Outdoor Adventure and Athletic-Training. Our product development strategy is to redefine sports electronics with GPS applications, improving usability and rich features to keep users interested and motivated. Bryton brings game, fun and friends into normal everyday fitness/exercise activities.