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SwrveTalk Delivers Targeted Messaging To Mobile App

Swrve, developers of the world's first in-app direct marketing platform, today announces the release of SwrveTalk, designed to deliver improved cross-promotion ROI and more effective in-game messaging for mobile game developers. The product, fully integrated in the Swrve platform, enables Swrve customers to build, send and test in-app messages to highly targeted audiences.

To date, in-app messaging has meant broadcast messages to large user groups - causing wasted inventory, low response rates, and increased customer churn due to the over-promotion of irrelevant offers. SwrveTalk builds on fine-grained behavioral and demographic targeting to ensure that only messages of high relevance are delivered.

That approach means improved click-through rates, greater ROI on cross-promotional campaigns, and the success of in-app conversion campaigns.

Users of SwrveTalk are able to define campaigns across multiple games in a portfolio, specifying at which point messages are shown, control frequency, and most importantly define exactly which player types will see them. Players who have monetized significantly in the past, but who are now less engaged, can be targeted for migration to other titles in a stable. Those yet to monetize can be shown time-limited in-app-purchase offers to encourage conversion.

“Our customers want more than analytics”, said Hugh Reynolds, CEO of Swrve. “They want to get right in and take action when they see opportunity. SwrveTalk gives them that ability - to talk directly to key target groups, put relevant offers in front of them, and drive ROI. What’s more, Swrve can also A/B test those messages, enabling effectiveness to be optimized further over time.”

“We’re delighted to be up and running with SwrveTalk”, said Barry O’Neill of Story Toys - an early adopter of the product. “Our business model relies on effective cross-promotion across our portfolio of interactive books. Understanding who our readers are, what they are interested in is vital to us. And we need to be able to talk to them in a relevant and timely way. SwrveTalk gives us that ability.”

About Swrve

Swrve is the world’s first in-app direct marketing platform.

For mobile app and game owners looking to increase acquisition, retention and monetization rates - Swrve can help. Because in addition to class-leading analytics and segmentation capabilities, Swrve enables A/B testing of app elements on the fly. Our customers don’t have to guess what’s going to work - they know.

Swrve is used by some of the world’s leading app and games developers. They use Swrve to go beyond ‘dumb analytics’ and optimize using a ‘test and target’ philosophy that brings real data to the challenge of producing world-beating apps.




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