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WirelessDevNet.com Press Release

Smaato Takes 2013 Mobility Award


San Francisco, CA / Singapore / Hamburg - Smaato, the leading mobile RTB ad exchange and ad optimization platform for fast-growing application developers, has been awarded a 2013 Mobility Award for Mobile Advertising as Best Mobile Ad Network by MobileTrax, a leading mobile and wireless industry analyst firm, at CES in Las Vegas.

The 2013 Mobility Awards were selected by 61 industry-leading press and analysts who cover the mobile and wireless market. They recognize the mobile computing and wireless data communications products and services that have had the greatest impact on the industry in the last year. With the launch of its real-time bidding (RTB) platform in June 2012, Smaato has demonstrated the benefit of its 7 years of experience in the sector, and with this, guaranteed easy demand side platform (DSP) integration through its connections to 40 DSPs and more than 90 ad networks.

“The Mobility awards have honored the brightest innovators in mobile computing and wireless data communications products and services for the past 17 years, “ said J. Gerry Purdy, Ph.D., principal analyst with MobileTrax, LLC. “Again, this year there was stiff competition for the Mobile Ad Networks category and we congratulate Smaato for standing out in the market with its RTB exchange offering.”

Ragnar Kruse, CEO and co-founder, Smaato, said “Winning this award is a real achievement in such a crowded mobile advertising market. Smaato’s recognition of its global leadership and Real time Bidding (RTB) expertise is a validation for our strong technology investment and global focus.”

About Smaato:

Smaato is the largest global mobile advertising exchange and helps mobile app developers and publishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 60,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato’s unique feature is the aggregation of 90 Ad Networks and 40 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a “company to watch in 2010” by Financial Analyst Company GP Bullhound.

Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

About MobileTrax

MobileTrax, LLC is a leading mobile and wireless industry analyst firm and is a trusted source of information regarding the mobile computing and wireless data communications industry. MobileTrax provides market research, conferences and consulting services regarding enterprise and consumer markets. MobileTrax is lead by J. Gerry Purdy, Ph.D., a globally-recognized authority on mobile computing and wireless data communications. He writes and publishes Inside Mobile, a newsletter that is published each Wednesday and is read by more than 100,000 people. More information can be found at www.mobiletrax.com.



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