WirelessDevNet.com Press Release
mGive Expands Secure Mobile Giving Options for Consumers
Today mGive announced a new mobile-based tool to help non-profits maximize donations from mobile phones. It's a credit-card payment tool enabling non-profits to offer their charitable-giving web sites to donors on their mobile phones, paving the way for another easy and secure way to contribute as people increasingly use their smart phones to access the Internet. mGive pioneered the use of text message donations and this new product leverages mGive's expertise and dedication to secure mobile donations by providing another mobile giving option.
"Our latest innovation puts our clients' donation websites in the hands of donors," said Jenifer Snyder of The mGive Foundation. "mGive provides donors with the flexibility to donate how they chose and as much as they want. Our latest tool enables non-profits to better use the web-based assets and empowers them to integrate it with mobile users."
Some of the advantages consumers and non-profits can enjoy with the new product include:
User-defined donation levels
User-friendly check-in process
Credit card enabled donations
Ability to make multiple donations
Access to the information and resources available on a charitable organization's website.
Snyder says mGive's vast experience providing secure mobile donations through text--unmatched by anyone else in the industry--combined with ample security keys and multiple verification methods, ensure that sensitive donor information is secure.
"mGive puts our solid track record and performance behind fast and secure donations made on web sites through mobile phones," said Snyder.
"Our credit-card payment solution is flexible, reliable, easy and above all, secure. Consumers and non-profits alike can act with confidence that mGive behind a mobile campaign means we bring our reputation for the most secure mobile donations--now with even more robust options for charitable involvement."
Mobile donations continue as the fastest growing fundraising method.
Industry surveys report that 101 percent of the population has a cell phone, which indicates that mobile devices are the direct path to engaging donors. Additionally, according to a 2010 Keynote/Adobe survey of U.S. consumers, more users prefer using browsers instead of apps for certain types of transactions on their smartphones. For example, of those who reported using their phone to conduct a bank transaction, 61 percent preferred to use a browser--making the need to provide easy-to-use mobile-phone internet access even more important to today's mobile user. (Keynote/Adobe, survey of 1,200 U.S. consumers, October, 2010).
Snyder said, "Our experience in mobile giving and our vision for the next generation of mobile donations keeps us as the go-to option for those wanting to bring social good through their mobile device. We empower people to achieve the good intentions in their hearts through the mobile devices they hold in the palms of their hands."