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WirelessDevNet.com Press Release
Traackr Maps Influencer Networks to Surface Actionable Insights
San Francisco, CA - May 06, 2013 - Traackr today introduces Influencer Network Analysis (INA) as the latest addition to its robust influencer marketing platform. This new capability allows marketers to see how influence travels to and from an individual influencer so they can make better informed decisions about who to engage and how to engage with them.
Traackr’s INA reveals another level of insights that improves the quality and expands the reach of data-driven influencer programs. “We’ve always been great at finding the key nodes in influencer networks. With this release, Traackr is expanding to help our customers understand how the nodes connect and how information is shared,” says Pierre-Loic Assayag, CEO of Traackr. “Mapping these influence networks is critical to supporting our customers’ ever-growing needs to further reach and scale their marketing programs with the right people.”
With INA, Traackr users can now:
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expand influencer outreach to additional people who play important roles in sharing information;
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understand influencers’ audiences so messages can be tailored to the type of buyer who interacts with them; and
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figure out who influences the influencer so brands can improve their ability to get on their radar.
As influencer marketing becomes more sophisticated, marketers have increasingly asked for richer data about their online influencers so they can access those essential nuggets of information that can make or break their ability to connect with an influential person who holds the key to right audience for their brand.
“When I want to spur conversations in the market that create business for our clients, I use Traackr to find the right people,” says Jesse Hamlin, Account Manager at Eastwick and INA beta tester. “This new tool allows Eastwick to dig deeper and become even more knowledgeable about crafting unique, effective engagement strategies that drive conversations around our clients. The second layer of influence has always been time-consuming and labor-intensive research – Traackr has just removed the mystery and the labor.”
About Traackr
Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. The tool discovers, monitors and measures online influencers and the content they produce. More than 140 brands including EMC, JPMorgan Chase & Co and Thomson Reuters and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people. You can learn more at http://www.traackr.com/.
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