WirelessDevNet.com Press Release
Major Danish Municipality To Optimize Traffic With Bluetooth Technology
Vodskov, Denmark - September 26, 2013 - How is the traffic on the ring road around Odense today, and how will it be after a major road is closed to car traffic next summer? Those are some of the questions that a new Bluetooth solution for travel time, Odense municipality is installing, is going to answer.
Odense Municipality is now following in the footsteps of other major cities around the world such as Copenhagen, Seattle, Auckland, Portsmouth and Stockholm, and is installing Bluetooth sensors to collect information about how the traffic behaves in and around the city of Odense. Initially BlipTrack, as the solution is called, is being placed along the ring road, to collect information about travel times and traffic flow.
The sensors are mounted on posts at strategic points in the road network and detects Bluetooth signals from passing cars, registering how long it takes to drive from A to B. Bluetooth is a wireless data network, which is found in mobile phones and headsets.
Odense municipality is, with this data, able to improve the capacity of existing roads and detect changes in traffic patterns. In addition, traffic lights can be adjusted to optimize traffic flows and reduce travel time, which reduces fuel consumption and in the end CO2 emissions.
The public can eventually also benefit from the solution, to receive information about incidents and congestion - and thereby plan whether to work at home, stay a little longer at work, or choose a different route to minimize travel time.
About BLIP Systems
BLIP Systems is a privately held wireless technology company with headquarters near Aalborg, Denmark. It was founded in 2003 as an MBO of the Bluetooth activities within Ericsson Denmark. The vision and high expertise at BLIP Systems is derived from 16 extremely experienced employees, who constantly strive to improve the BlipTrack solution. BLIP Systems focuses on developing and selling the tracking solution BlipTrack, which today is used on roads in 15 of the 20 largest cities in Denmark and has expanded globally to include countries such as Canada, USA, Germany, Switzerland, UK, Sweden, Norway, New Zealand and Australia. In addition, the solution is installed in more than 20 international airports including Amsterdam, Toronto and Dubai and in several railway stations in Holland.