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WirelessDevNet.com Press Release

Telefonica Vivo Launches Wireless IPTV Service Using Cisco Set-Top Box


Telefonica Vivo, a major service provider in Brazil, has selected the wireless Cisco® IPTV set-top box for its Vivo TV Fibra service without the need to run cables to the TVs of its customers. The service provider announces the new solution at ABTA 2014 trade show in Brazil.

With a solution composed by the Cisco set-top box ISB 7105 and the current 5Ghz Wi-Fi data gateways used by Vivo, it will offer a model that may make easy its installation and shift of TV point at home.

The ISB 7105 series is a high-performance and cost-effective family of HD set-top boxes, including the latest integrated Wi-Fi technology for wireless IP access.

"The use of Cisco Wi-Fi IPTV set-top box will bring great benefits to our customers. In addition to the cleaner and wireless installation, we bring to the customers the flexibility to shift the TV point to anywhere they want without the need to call a technician service", says Rafael Sgrott, director of Video, Telefonica Vivo.

"By allowing IPTV video services to be installed without the need of cables, it is possible to increase the team productivity, reducing costs to the service provider", says Rodrigo Dienstmann, president of Cisco in Brazil.

About Telefonica Vivo

Telefonica Vivo is the largest telecommunication company in Brazil, with 94.9 million customers, 79.4 million only in mobile operation, which holds the largest market share in the segment in Brazil (28.8%), according to the quarterly earnings results. Telefonica Vivo is engaged in the provision of fixed telephony services in the State of São Paulo and in mobile services throughout the national territory and has a complete and convergent portfolio of products - fixed and mobile voice, fixed and mobile broadband, ultra broadband (over fiber), TV, data and IT.

The company is present in more than 3,700 cities, over 3,100 of them with access to the 3G network and 98 with 4G coverage. Brazil, where the company has worked since 1998, is the world's largest operation of Telefonica by number of customers.

The Telefonica Group is one of the largest media conglomerates in the world with presence in 24 countries, 315.7 million accesses, 119,900 employees and revenues of EUR 57 billion (2013). Planned investments in Brazil in the period of 2011-2014 amounted to R$ 24.3 billion. The main companies are Telefonica Brasil (Telefonica Vivo) and Terra (provider and website).

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing, news, please go to http://thenetwork.cisco.com/.



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