WirelessDevNet.com Press Release
Openwave Mobility Named Finalist in CTIA 2014 MobITs Awards
Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, announced today it was named a finalist in the Mobile Customer Experience Management of CTIA's MobITs Awards competition for its MOTIFY solution. Enhancing performance, efficiency and productivity inside the enterprise, the MobITs Awards feature the most innovative IT solutions that help companies secure their operations and improve their customers' experience.
MobITs Awards winners will be announced Wednesday, September 10 from 2:00 p.m. - 2:30 p.m. at the MobileCON Thought Leadership Stage 3.
MOTIFY is a cloud-based context-aware mobile notification solution that enables operators to provide valuable real-time information to subscribers when it matters, where it matters. Customers can be notified via an App resident on the device that they are about to incur charges for example when roaming, reaching a data allowance limit, or for relevant promotions. MOTIFY provides operators the ability to broadcast these notifications to a community of targeted mobile users in a contextually-aware manner.
MOTIFY uses a rich media push interface which is far more engaging than traditional means like email or text. It provides ease of access to self-care so users can manage and purchase additional plans or take advantage of limited offers - it even includes analytics so that user response can be fully tracked.
"We are delighted that MOTIFY has been selected as a finalist in CTIA's MobITs and that it has been recognized for its innovation so shortly after its launch," said John Giere, CEO at Openwave Mobility. "This highlights the importance of keeping subscribers informed in real-time and the need for operators to adopt new monetization strategies."
"CTIA awards recognize the best and most innovative products and services for wireless companies looking to improve their operations and their engagement with their customers," said Robert Mesirow, CTIA Vice President and Show Director.
Along with CTIA's two other awards programs, E-Tech Awards and Hot for the Holidays, there were almost 300 entries submitted and scored by more than 50 industry experts, analysts and media.
Super Mobility Week attendees and online users will also have the opportunity to choose a "Crowd Favorite" by voting for their favorite product, not just finalists, in each program. Online voting is open now and runs until Monday, September 8 at 5:00 p.m. ET. Super Mobility Week attendees can still vote via text onsite starting September 8 until 10:00 a.m. ET Wednesday, September 10.
Super Mobility Week will take place September 9, 10 & 11, 2014 at the Sands Expo & Convention Center in Las Vegas.
About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. Super Mobility Week (www.supermobilityweek.com) takes place Sept. 9, 10 and 11, 2014 at the Sands Expo and Convention Center in Las Vegas. Twitter: @ctiashows | Facebook: www.ctiashows.com/facebook | LinkedIn: www.ctiashows.com/linkedin
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshow. CTIA was founded in 1984 and is based in Washington, D.C.
About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.