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WirelessDevNet.com Press Release

Opera Brings No-cost, Sponsored Data Packages to the Mobile Internet with Sponsored Web Pass


Opera Software is announcing Sponsored Web Pass, a breakthrough in bringing easy-to-understand, zero-risk mobile internet packages to consumers around the world. Sponsored Web Pass enables operators to easily team up with advertisers to sponsor the cost of customers' mobile internet access, providing users with free mobile data.

Sponsored Web Pass enables consumers to access the mobile internet in “easy-to-understand” time- or content-based mobile internet increments. For example, now the user can get “one day of mobile internet”, or “one hour of Twitter usage” sponsored by an advertiser.

All the user has to do is to is watch a short advertisement from the sponsor before continuing to their content, similar to the way an ad from a sponsor airs before the start of a TV program. Users are then free to engage with the content in their Web Pass for its entire duration.

When the Sponsored Web Pass expires, users are given a soft landing with the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge. Opera’s Sponsored Web Pass now allows operators to increase their revenues from data services by enabling their participation in ad revenue monetization.

“Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,” said Nuno Sitima, SVP of Business Development at Opera Software. “This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy-to-understand data packages.”

For more information on Opera’s Web Pass solution for operators, come to http://www.operasoftware.com/products/web-pass/.

About Opera Software ASA

Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.

From family photos and funny videos to business ideas that change the world economy, the internet has always been about discovery. Whether you are a consumer getting online for the first time, or a multinational corporation trying to reach the right audience, Opera can help you discover more online.

Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at http://www.opera.com/.



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