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WirelessDevNet.com Press Release

Openwave Mobility Launches MOTIFY to Push Customer Engagement to New Levels


Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, today launched MOTIFY, enabling operators to alert users in real-time when it matters. This cloud-based, push notification solution uniquely empowers mobile operators to notify subscribers before incurring additional charges such as when nearing or exceeding their data limits or using data while roaming – all through an existing self-care application resident on the device.

As well as charging notifications, MOTIFY can also be used by operators to reach subscribers with user-relevant promotions – driving new revenue streams. For example, offering data and video promotions ahead of an important sporting event or discounts to promote a new smartphone – all on ‘a first click first served’ basis. And crucially, MOTIFY enables operators to track and measure the success of each engaging offer and event.

MOTIFY’s benefits include:

  • Contextual Notifications – messages tailored for unique events and offers using a range of rich rendering options including video.
  • Reporting – providing operators valuable analytical insight into notifications that are trending and being acted upon.
  • Instills Customer Loyalty – the service enables seamless compatibility with existing customer loyalty programs to incentivize use.
  • Brings the operator brand to life – MOTIFY reaches subscribers whatever they are doing in new and engaging ways.

Currently, operators primarily use SMS messages or emails to alert subscribers, both of which may be time delayed or simply result in the message getting lost in the noise. This lack of real-time engagement can result in ‘bill-shock’ and in any case, many tablets do not even support SMS.

“In business as in life, great timing really matters,” said John Giere, CEO at Openwave Mobility. “Get it wrong and you’ve missed the opportunity, but get it right and you are building customer loyalty. Today’s mechanisms for contacting subscribers such as email and text are stale and ineffective. Nobody wants to hear about charges after they have been applied or see an attractive offer when it’s too late. This is what MOTIFY is changing. MOTIFY provides unique promotional and monetization opportunities for operators and a personalized, rich user experience for subscribers. When time is critical, when every second counts, MOTIFY provides the means to reach subscribers anywhere, anytime – in real time”.

Openwave Mobility will be hosting a MOTIFY Launch Party on Tuesday, February 25 at 5:00 p.m. at the Northern Ireland stand in Hall 8.1, Stand 8.1-51. Please come join us to celebrate the latest innovation in customer engagement!

MOTIFY is the latest addition to the growing repertoire of mobile data monetization solutions from Openwave Mobility. Visit http://www.owmobility.com/ or contact sales@owmobility.com for more information.

About Openwave Mobility

Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV enabled platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company’s global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.



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