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WirelessDevNet.com Press Release

Cogenta Is First To Launch Multi-National Retail Pricing Comparison Tool


Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched a multi-national version of its Cloud-based Retail Insight platform. The innovative pricing intelligence application is the first system to enable international retailers, manufacturers, brand managers and market researchers to monitor consumer goods pricing data from major economic centres in 24 countries across the globe, including Europe and the Americas. The platform can manage price data collections in any language.

Users of the new platform will benefit from a unique analytical insight into the markets that their competitors do not have. This global pricing analysis increases their ability to compete internationally and significantly reduces the cost and time associated with managing multiple providers and processes. By using the platform, time critical price calculations can now be based on the very latest international market trends and tangible competitive behaviour. The system also allows users to refresh their pricing multiple times per day if required.

Cogenta developed the Retail Insight application using the latest cutting-edge, open-source search systems including: Elastic Search, Mongo DB and Rabbit MQ. The use of such innovative search technologies is a critical factor in out-pacing traditional pricing technologies which often fail to deliver the same levels of data processing speed.

According to Cogenta’s CEO Adrian Hobbs, “Retail Insight is a product of Cogenta’s extensive work with our customers to understand their current and future needs. It is already the leading system in the UK for delivering the rapid price analyses that our customers can use to gain a real competitive edge. By working closely with those customers who have extensive overseas requirements, we have now been able to extend the platform and offer a unique international solution across 24 major economic centres. This is a huge leap forwards and allows retailers to gain a level of insight that previously did not exist. It also opens channels for us with major international brands operating across multiple countries along with retail groups with multinational interests, analysts and market research firms.”

The countries covered by Cogenta’s multinational platform are: Argentina, Australia, Austria, Brazil, Canada, Chile, Denmark, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Peru, Poland, Russia, Singapore, Spain, Sweden, Switzerland, UK and the US. New countries can be added upon request.

About Cogenta

Cogenta is the pioneer and the market leader in the provision of retail and pricing intelligence to UK’s top and most trusted high street and online retailers. Its competitive intelligence service (NetPrice) equips UK’s operating retailers with the business intelligence to help them to optimize stock and pricing decisions and therein maximize profits every day.

Cogenta provides unrivalled level of data accuracy and tracks price, stock, delivery information and promotional activity surrounding retail products in a wide range of categories.

They also publish consumer shopping applications that help consumers to make the best pricing decisions. Cogenta tracks consumer shopping behaviour and enables brands and retailers to communicate and target new audiences via mobile.



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