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Athlon Launches Test Tracker for Investec Test Cricket

Global design and technology agency Athlon has today announced the launch of the Investec Test Tracker, a web-based app created for international bank Investec, sponsors of English Test cricket. Launched to coincide with the first day of the England v India Investec Test series, the Test Tracker provides real-time analysis of every aspect of every match, enabling cricket fans to gain detailed match insights about specific events as they happen.

Athlon was briefed by Investec to create an innovative solution that would not only maximise Investec's ten year sponsorship of the ECB Test cricket, but also make Investec synonymous with understanding performance and data. Athlon's solution is an intelligent app that analyses real-time data to provide performance insights, driving relevancy between cricket and Investec, making it accessible to everyone.

Test Tracker uses live feeds from leading sports data company Opta, presenting them in a unique visual format with interactive infographics and charts that enable users to track player performance. Capitalising on the popularity of second screening, the app also works on mobile and tablet devices to provide cricket fans with insight and analysis of the matches while they watch them on TV or at the ground.

Paul Thorley, Head of Digital at Investec, commented, "Cricket and finance generate a lot of data which can be hard to visualise. Our expertise in financial data is second nature and we have brought this capability into cricket. The Investec Test Tracker generates succinct and shareable information that provides fans a real-time insight into Test cricket."

Ranzie Anthony, Athlon's Executive Creative Director, added, "We created Test Tracker to demonstrate Investec's prowess in understanding performance and analytics and applied that to cricket. Given the trend towards second screen user behaviour, we aimed to enhance the experience of watching the matches, enabling viewers to make sense of what they're seeing and how performances evolve over the whole Test series as they watch it."

Test Tracker is HTML5-based and operates seamlessly across all desktop, tablet and mobile devices irrespective of operating system. It comprises a number of key features including:

  • Scorecard - a side-by-side comparison of team performance, showing which team is pushing boundaries and who is being dismissed
  • Wagon Wheel - mapping where deliveries are being hit to provide 360 degree batting statistics
  • Match Tracker - over-by-over view on team performance and the key players who are influencing the game

It also includes player profiles, a gallery and the latest news and media, which are updated by the Investec on-site media team at the matches.

Test Tracker is supported by an online advertising campaign to drive traffic to the app and promotional films created for digital displays and the jumbotron at the Test match grounds, as well as promoted activity on the @InvestecCricket twitter handle.

About Athlon

Athlon is a global design and technology agency working at the intersection of design, human factors and software development. It works with leading brands to drive commercial success through the creation of innovative digital products and services.

Athlon is a 45-strong team of digital strategists, designers and technologists with offices in London, New York and Sofia. Its deep-rooted, technology-driven brand and marketing expertise uniquely positions it to span client departments and create effective digital products and campaigns for clients in the retail, government, logistics, enterprise, financial, media and entertainment and energy industries. Recent and current clients include brands such as BBC, BP, BT, Capital and Counties, Ellesse, Investec, Motorola Solutions, Proofpoint, PwC and Unilever.

About Investec

Investec is an international specialist bank and asset manager that provides a diverse range of financial products and services to a niche client base in three principal markets, the United Kingdom, South Africa and Australia, as well as certain other countries. The group was established in 1974. ?Investec focuses on delivering distinctive profitable solutions for its clients in three core areas of activity namely, Asset Management, Wealth & Investment and Specialist Banking.




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