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WirelessDevNet.com Press Release

Tazca Connects and Lorex Partner to Launch Innovative Marketing Programs


Tazca Connects announces plans to partner with MarketBroadband.com, powered by Lorex, to launch tailored innovative marketing programs for Wireless Internet Service Providers (WISPs) deploying 4G LTE Fixed Wireless Broadband. Together, Lorex and Tazca Connects will accelerate the ability of WISPs and Broadband Providers to locate unserved and underserved rural communities with high speed Internet access.   

"We offer Wireless ISP's a chance to target new customers at the address level within their serviceable market with our Maps-To-Marketing Program," said Ken Janc, President of Lorex. "A typical WISP overspends between 25-40% of their marketing budget by marketing to prospects that they cannot service. We have nearly eliminated that overspending. Lorex has spent years developing and testing various methods of mapping, modeling, deploying, and tracking advertising campaigns. These efforts have resulted in truly integrated multi-channel marketing programs that seamlessly deliver the 4G LTE message in a manner that is highly targeted, cost-effective and expedient," said Janc.

Tazca Connects high speed Internet service is powered by an innovative LTE software platform from Lemko Corporation, bringing cost-effective 4G LTE connectivity to residents and business in rural areas. The LTE fixed wireless broadband service expands the abilities of Operators to deploy affordable rural broadband infrastructure today with advanced features on a virtualized software platform at each cell site, directly connecting to the cloud. These benefits result in lower-up front capital expenses and ongoing operational costs.

"Together Lorex and Tazca Connects will accelerate the ability for WISPs to map and model their service areas for optimized 4G LTE deployments in unserved and underserved areas, enabling the lowest cost per location wireless broadband," said Michael Sisto, Vice President of Sales at Tazca Connects. "We are pleased to show that with Tazca Connects, the economic and social benefits of expanding Internet Access is an affordable reality anywhere. Tazca Connects enables Operators to deploy wireless networks economically, as they would any IT enterprise solution or Internet of Things (IoT) application," said Sisto.

About MarketBroadband.com and Lorex, Inc. 
Marketbroadband.com, powered by Lorex, is an ISP Marketing and Fulfillment firm that integrates sophisticated digital strategies with traditional marketing tactics to help our clients achieve their marketing goals. Our successful mix of offline and online tactics helps clients communicate effectively in today's constantly evolving media environment. For more information call 800-792-8812 or visit us online at www.marketbroadband.com.

About Tazca Connects 

Tazca Connects was launched to answer the call for affordable broadband. Our strategic intent is to enable Operators to bring simple and affordable wireless broadband back into their communities. Tazca offers 4G LTE-as-a-Service with the lowest CAPEX and OPEX in the industry so wireless Operators in any environment can deploy carrier grade broadband now without having to worry about hardware and software infrastructure.  Instead, Operators can focus on marketing and signing up subscribers with LTE download speeds of up to 150MBps and capacities up to 2000 simultaneous users per tower. Tazca offers pay-as-you-grow models to accelerate cost effective broadband connectivity across diverse global communities. With Tazca, Operators can Plug, Play and Profit with a quality solution deployed at the network edge. Tazca Connects is a subsidiary of Lemko Corporation. For more information visit www.tazcaconnects.com 

About Lemko Corporation

Lemko is a Distributed Mobile Wireless Network software company with ultra-low cost Internet based architectures that drive down the cost per GB MHz POP.  Lemko is the industry leader in Re-Engineering the Mobile Network for Internet Economics and provides quick deployments of 2G, 3G and 4G LTE cellular systems powered by a virtualized and distributed EPC and IMS core.  The company's market leading solutions are available in multiple form factors including macro network, small cell, enterprise access point, On-Demand Cellular (ODC), M2M, cellular on wheels (COWs), man-portable and are deployed with enterprises, carriers, government, and military private network operators.  Lemko is headquartered in Itasca, Illinois, USA. Additional information is available at www.lemko.com.



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